Brief review of eWoM literature
| Study | Dependent factors | Theory | Context |
|---|---|---|---|
| Rouibah et al. (2021) | Behavioral intention | Value–Satisfaction–Loyalty | s-commerce |
| Ismagilova et al. (2020) | Intention to buy | Meta-analysis | e-commerce |
| Qahri-Saremi and Montazemi (2019) | eWoM adoption | Meta-analysis | Messages |
| Liang et al. (2021) | eWoM adoption | Meta-analysis | Communication |
| Hong et al. (2017) | eWoM adoption | Meta-analysis | e-commerce |
| Alnoor et al. (2024) | eWoM and intention to use | Social exchange theory | Intention to use of s-commerce |
| Li et al. (2024) | Negative-WoM and Positive-WoM | Meta-analysis | Consumer decision-making process |
| Study | Dependent factors | Theory | Context |
|---|---|---|---|
| Behavioral intention | Value–Satisfaction–Loyalty | s-commerce | |
| Intention to buy | Meta-analysis | e-commerce | |
| eWoM adoption | Meta-analysis | Messages | |
| eWoM adoption | Meta-analysis | Communication | |
| eWoM adoption | Meta-analysis | e-commerce | |
| eWoM and intention to use | Social exchange theory | Intention to use of s-commerce | |
| Negative-WoM and Positive-WoM | Meta-analysis | Consumer decision-making process |
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