Table 2.

Study items

Latent itemAbr.ItemsSource
PTPT1A high degree of trust exists in my familyCheung and Thadani (2012); Rouibah et al. (2021) 
PT2My friends are generally trustworthyCheung and Thadani (2012); Rouibah et al. (2021) 
PT3People of my community trust each otherCheung and Thadani (2012); Rouibah et al. (2021) 
PT4Overall, I am living in a high trust societyCheung and Thadani (2012); Rouibah et al. (2021) 
PRPR1I am worried that the price on Instagram may be higher than in the mallLim (2003); Rouibah et al. (2021) 
PR2I am worried that purchasing from Instagram may take me too much time, including choosing products from a wide selection and a delay in shipmentLim (2003); Rouibah et al. (2021) 
PR3I am worried that products sold through Instagram are fake, copied, or imitatedLim (2003); Rouibah et al. (2021) 
PR4I am worried that the products I buy from Instagram do not meet my expectations due to being unable to touch them or try them in personLim (2003); Rouibah et al. (2021) 
PR5I am worried about after-sale services based on purchasing on InstagramLim (2003); Rouibah et al. (2021) 
PR6I am worried about the value of the product I purchase through Instagram does not meet its priceLim (2003); Rouibah et al. (2021) 
TRINTRIN1Instagram has safeguards to make me feel comfortable using it for e-shoppingRouibah et al. (2021); Schaupp et al. (2010) 
TRIN2I feel assured that legal and technological structures adequately protect me from e-shopping problemsRouibah et al. (2021); Schaupp et al. (2010) 
TRIN3In general, the internet is a robust and safe environment in which to e-shopRouibah et al. (2021); Schaupp et al. (2010) 
PEPE1I have fun interacting with InstagramAgarwal and Karahanna (2000); Rouibah et al. (2021) 
PE2Using Instagram provides me with a lot of enjoymentAgarwal and Karahanna (2000); Rouibah et al. (2021) 
PE3I enjoy using InstagramAgarwal and Karahanna (2000); Rouibah et al. (2021) 
CSCS1I am willing to use eWoM to recommend things to my relatives and friendsLee (2014); Rouibah et al. (2021) 
CS2I am willing to try new products introduced by eWoMLee (2014); Rouibah et al. (2021) 
CS3Based on my prior experience, I am satisfied with my online shopping through InstagramMurray and Howat (2002); Rouibah et al. (2021) 
CS4Based on my prior experience, I think purchasing through Instagram is a wise choiceMurray and Howat (2002); Rouibah et al. (2021) 
CS5Based on my prior experience, I am planning to repurchase through Instagram in the futureMurray and Howat (2002); Rouibah et al. (2021) 
CS6Based on my past purchasing experiences, I will reuse Instagram to repurchase in the futureMurray and Howat (2002); Rouibah et al. (2021) 
PVPV1Compared to the fee I need to pay, the use of Instagram offers value for moneyForsythe et al. (2006); Rouibah et al. (2021) 
PV2Compared to the effort I need to put in, the use of Instagram is beneficial to meForsythe et al. (2006); Rouibah et al. (2021) 
PV3Compared to the time I need to spend, the use of Instagram is worthwhile to meForsythe et al. (2006); Rouibah et al. (2021) 
eWoMeWoM1When I am not sure about the quality of the product, I rely on eWoM recommendations to obtain informationLee (2014); Rouibah et al. (2021) 
eWoM2Whenever I required product information, I first seek eWoM recommendations on Instagram accountsLee (2014); Rouibah et al. (2021) 
eWoM3I consider online customer reviews when I make a purchasing decision through InstagramLee (2014); Rouibah et al. (2021) 
Source: By author
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