Table 1. Comparison of sub-Saharan... | Emerald Publishing

Table 1.

Comparison of sub-Saharan Africa and Western core cultural values

	Sub-Saharan Africa values	Western values
1	Ethnocentrism	Eurocentrism
2	Collectivism/communalism	Individualism
3	Traditionalism	Modernity
4	Humanistic orientation	Instrumental orientation
5	Group solidarity	Rationality
6	Conformity to norms	Independence

	Sub-Saharan Africa values	Western values
1	Ethnocentrism	Eurocentrism
2	Collectivism/communalism	Individualism
3	Traditionalism	Modernity
4	Humanistic orientation	Instrumental orientation
5	Group solidarity	Rationality
6	Conformity to norms	Independence

Sources: Author’s own work; Pietersen (2005)