Table A1 Interview guide Interview guide... | Emerald Publishing

Table A1

Interview guide

Interview guide
Introduction
What is your role in company name? How are you related to smart packaging?
Have you ever heard about smart packaging? If yes: How do you define smart packaging? If no: Explain the definition found in literature
Smart packaging implementation
Do you produce/use smart packaging? If yes: What type of smart packaging? For which food products? Why do you produce/use that specific smart packaging for this product? In which countries is your smart packaging used? What smart packaging do you have for fruits and vegetables? In which countries is it used? Is there any particular fruit or vegetable that benefits more with your smart packaging? If yes: Which fruit/vegetable? Which type of smart packaging is used? If no: Why don’t you produce smart packaging? Have you ever produced smart packaging? If yes: How was that experience?
From your point of view, to what extent is smart packaging implemented on fruits and vegetables?
In your opinion, what aspects influence the implementation of smart packaging on fruits and vegetables?
What impact do you consider that smart packaging has on loss and waste of fruits and vegetables? If they use/produce smart packaging: How much loss and waste did you manage to reduce after implementing smart packaging? If they do not use/produce smart packaging: Do you have any idea of how much food loss and waste could be reduced after implementing smart packaging on fruits and vegetables?
Smart packaging improvement directions
If they produce/use smart packaging: In your opinion, how can smart packaging be improved to be more commercially adopted on fruits and vegetables? If they do not produce/use smart packaging: What does your company need to start introducing smart packaging for fruits and vegetables?
Closing questions
Do you have any final remarks? Do you have any contacts that I could reach?

Interview guide
Introduction
What is your role in company name?How are you related to smart packaging?
Have you ever heard about smart packaging?If yes: How do you define smart packaging?If no: Explain the definition found in literature
Smart packaging implementation
Do you produce/use smart packaging?If yes: What type of smart packaging? For which food products? Why do you produce/use that specific smart packaging for this product? In which countries is your smart packaging used? What smart packaging do you have for fruits and vegetables? In which countries is it used? Is there any particular fruit or vegetable that benefits more with your smart packaging? If yes: Which fruit/vegetable? Which type of smart packaging is used?If no: Why don’t you produce smart packaging? Have you ever produced smart packaging? If yes: How was that experience?
From your point of view, to what extent is smart packaging implemented on fruits and vegetables?
In your opinion, what aspects influence the implementation of smart packaging on fruits and vegetables?
What impact do you consider that smart packaging has on loss and waste of fruits and vegetables?If they use/produce smart packaging: How much loss and waste did you manage to reduce after implementing smart packaging?If they do not use/produce smart packaging: Do you have any idea of how much food loss and waste could be reduced after implementing smart packaging on fruits and vegetables?
Smart packaging improvement directions
If they produce/use smart packaging: In your opinion, how can smart packaging be improved to be more commercially adopted on fruits and vegetables?If they do not produce/use smart packaging: What does your company need to start introducing smart packaging for fruits and vegetables?
Closing questions
Do you have any final remarks?Do you have any contacts that I could reach?

Source(s): Authors’ own work.