Table 8

Drone public acceptance studies

ArticleSampleCountry (city)Study focusRelevant key findings
General public
Kellermann and Fischer (2020) 5 focus groups of residentsGermany (Berlin, Stuttgart, Erfurt)Drones for parcel/passenger transportWhile most residents were ambivalent on drone deliveries, issues such as safety, security, sustainability and usefulness were raised
Troug et al. (2020) 450 residentsMalawi, Mozambique, D.R. Congo, D. RepublicDrones for medical deliveriesWhile residents believed in the importance of drones in medical emergencies, concerns about drones crashing and damaging property/payloads were stressed across all countries
Zhu et al. (2020) 1,465 residentsUSARisk beliefs of drones in LMD11 risk beliefs were linked to different risk belief systems. Risk-mitigating messages targeting central risk beliefs were more effective in changing public risk perceptions
Serrano-Hernandez et al. (2021) 107 residentsSpain (Pamplona)Drone deliveries in smart citiesResidents preferred it if drones took routes surrounding the city center instead of crossing it, attributing this to factors related to life quality, pedestrian safety and noise pollution
Buko et al. (2022) 267 residentsPoland (Dobra)Drones vs delivery couriers for LMDSocial skepticism about drone deliveries reached 43% among the sample
Potential receivers
Kim (2020) 400 online consumersSouth KoreaDrone vs traditional modes for LMDConsumers' preference was impacted by item specs (e.g. price, type) and socio-demographics (e.g. gender, age, income) – younger individuals opt for drone deliveries
Kim and Hwang (2020) 401 online food consumersSouth KoreaDrones for food deliveriesConsumers' knowledge about the benefits of drone deliveries impacted acceptance levels
Leon et al. (2021) 617 online consumersUSADrones for LMDIncreased perceived privacy risk reduced acceptance of drone deliveries. Legislation, usefulness and trust were key factors affecting such acceptance
Merkert et al. (2022)*709 online consumersAustraliaInnovative vs traditional LMDConsumers still preferred a traditional “postie” over drone deliveries, considering factors like delivery speed, time window and safety
Polydoropoulou et al. (2022)*336 online consumersGreeceMode choice for sustainable LMDConsumers had “no interest” in drone deliveries, nor were they willing to pay extra for them
Jasim et al. (2022) 209 online food consumersMalaysia (Kajang)Drones for food deliveriesA significant relationship was found between consumer behavioral intention and acceptance of drones for food deliveries
Borghetti et al. (2022) 100 consumersItaly (Milan)Drones vs other modes for LMDParticipants favored drone deliveries as these would lower the number of vans circulating (thus reducing congestions, accidents and pollution)
Potential senders and receivers
Michael et al. (2019) 200 healthcare workersNigeriaDrones for vaccine deliveriesDespite limited knowledge about the technology, workers perceived drones as highly feasible for vaccine deliveries
Holzmann et al. (2021) 146 mountain rescuersAlps RegionDrones for mountain rescue missionsAdopting drone deliveries for mountain rescue missions relied on performance gains, facilitating conditions and favorable supporting conditions. Experience with drones influenced this relationship
Sham et al. (2022) 272 healthcare workersMalaysia (Perak, Selangor, Sarawak)Drones for vaccine deliveries during Covid-19 (rural areas)>50% of the sample commended drone use for medicine/vaccine deliveries in rural areas. Such preferences correlated with drones' potentials (e.g. speed, compatibility, low complexity, environmental friendliness)
Valencia-Arias et al. (2022) 121 delivery professionalsColombia (Medellín)Drone for LMD during Covid-19Performance risk, compatibility, personal innovativeness and relative advantage of environmental friendliness were the most influential factors on intentions to use drone deliveries (mediated by attitude towards the technology)

Note(s):*Applied experimental survey design.

Acceptance of potential senders and receivers are included in Table 8 since they count as part of societies

Source(s): Created by authors

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