Demographic profile of respondents
| Variables | Frequency | % |
|---|---|---|
| Gender | ||
| Male | 187 | 43.29 |
| Female | 245 | 56.71 |
| Age | ||
| 17–24 | 8 | 1.85 |
| 25–30 | 53 | 12.27 |
| 31–35 | 92 | 21.30 |
| 36–40 | 264 | 61.11 |
| 40–45 | 10 | 2.31 |
| 46–50 | 3 | 0.69 |
| > 50 | 2 | 0.46 |
| Education | ||
| Junior – senior high school | 65 | 15.05 |
| Diploma | 79 | 18.29 |
| Bachelor | 209 | 48.38 |
| Postgraduate | 79 | 18.29 |
| Consumption/month | ||
| < Rp. 2,500,000 | 184 | 42.59 |
| Rp. 5,000,000–Rp. 10,000,000 | 218 | 50.46 |
| Rp. 10,000,000–Rp. 15,000,000 | 26 | 6.02 |
| Rp. 15,000,000–Rp. 20,000,000 | 4 | 0.93 |
| Variables | Frequency | % |
|---|---|---|
| Male | 187 | 43.29 |
| Female | 245 | 56.71 |
| 17–24 | 8 | 1.85 |
| 25–30 | 53 | 12.27 |
| 31–35 | 92 | 21.30 |
| 36–40 | 264 | 61.11 |
| 40–45 | 10 | 2.31 |
| 46–50 | 3 | 0.69 |
| > 50 | 2 | 0.46 |
| Junior – senior high school | 65 | 15.05 |
| Diploma | 79 | 18.29 |
| Bachelor | 209 | 48.38 |
| Postgraduate | 79 | 18.29 |
| < Rp. 2,500,000 | 184 | 42.59 |
| Rp. 5,000,000–Rp. 10,000,000 | 218 | 50.46 |
| Rp. 10,000,000–Rp. 15,000,000 | 26 | 6.02 |
| Rp. 15,000,000–Rp. 20,000,000 | 4 | 0.93 |
Source(s): Authors’ own work
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