Results of exploratory factor analysis
| Items | Factor | ||
|---|---|---|---|
| 1 | 2 | 3 | |
| Willing to delay satisfaction | 0.686 | 0.262 | 0.245 |
| Fulfillment of personal goals and aspirations | 0.609 | 0.245 | 0.296 |
| Selecting resource conservation issues products | 0.584 | 0.288 | 0.352 |
| Selecting sustainability life products | 0.546 | 0.333 | 0.352 |
| Environmental sustainability consumption | 0.519 | 0.159 | 0.421 |
| Alternatively maximize product function | 0.205 | 0.732 | 0.170 |
| Consuming more effectively and efficiently | 0.275 | 0.663 | 0.388 |
| Reducing consumption | 0.134 | 0.632 | 0.154 |
| Rejecting consumerism | 0.345 | 0.612 | 0.126 |
| Moral-emotional consumption | 0.384 | 0.217 | 0.646 |
| Normative beliefs consumption | 0.272 | 0.202 | 0.642 |
| Function-condition consumption values | 0.393 | 0.282 | 0.496 |
| Items | Factor | ||
|---|---|---|---|
| 1 | 2 | 3 | |
| Willing to delay satisfaction | 0.262 | 0.245 | |
| Fulfillment of personal goals and aspirations | 0.245 | 0.296 | |
| Selecting resource conservation issues products | 0.288 | 0.352 | |
| Selecting sustainability life products | 0.333 | 0.352 | |
| Environmental sustainability consumption | 0.159 | 0.421 | |
| Alternatively maximize product function | 0.205 | 0.170 | |
| Consuming more effectively and efficiently | 0.275 | 0.388 | |
| Reducing consumption | 0.134 | 0.154 | |
| Rejecting consumerism | 0.345 | 0.126 | |
| Moral-emotional consumption | 0.384 | 0.217 | |
| Normative beliefs consumption | 0.272 | 0.202 | |
| Function-condition consumption values | 0.393 | 0.282 | |
Source(s): Authors’ own work
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