Table 5. Loadings, composite reliability... | Emerald Publishing

Table 5.

Loadings, composite reliability and AVE

Construct/Indicator	Loading	CA	CR	AVE
Ethical consumption consideration Willing to delay satisfaction Fulfillment of personal goals and aspirations Selecting resource conservation issues products Selecting sustainability life products Environmental sustainability consumption	0.807 0.796 0.784 0.787 0.753	0.845	0.890	0.618
Optimized product utilization Alternatively maximize product function Consuming more effectively and efficiently Reducing consumption Rejecting consumerism	0.835 0.842 0.754 0.786	0.818	0.880	0.648
Normative consumption preference Moral-emotional consumption Normative beliefs consumption Function-condition consumption values	0.820 0.849 0.808	0.767	0.865	0.682
Environment awareness Knowledge of environmental threats Understanding environmental damage Awareness of environmental conservation Awareness of reducing environmental pollution Moral responsibility for environmental conservation Making positive changes Behavior that cares about the environment Involvement in environmental initiatives	0.532 0.734 0.723 0.744 0.803 0.761 0.711 0.768	0.869	0.898	0.527
Prosocial altruism Empathy for others Understanding others and their position Helping others who experience difficulties Sacrifice for social and environmental problems Consideration of environmental impacts Protecting the environment from further damage Promoting environmentally friendly actions Satisfaction with environmentally caring actions Socio-emotional ties to the environment	0.693 0.704 0.703 0.793 0.779 0.676 0.739 0.755 0.819	0.897	0.916	0.550
Responsible consumption Consume resources effectively Avoid overconsumption Avoid waste of resources Choose healthy foods Reject products that damage the environment Guilty of producing excessive waste Consume food in quantities that can be used up Reduce waste	0.661 0.729 0.770 0.703 0.708 0.716 0.526 0.771	0.850	0.885	0.492
Sustainable consumption behavior Purchasing goods according to needs Considering the long-term benefits of products Avoiding harmful products Buying local products Supporting social ecology Participating in conservation activities Caring for and preserving resources Changing behavior to protect the environment	0.697 0.680 0.698 0.748 0.689 0.657 0.804 0.762	0.865	0.895	0.516

Construct/Indicator	Loading	CA	CR	AVE
Ethical consumption considerationWilling to delay satisfactionFulfillment of personal goals and aspirationsSelecting resource conservation issues productsSelecting sustainability life productsEnvironmental sustainability consumption	0.8070.7960.7840.7870.753	0.845	0.890	0.618
Optimized product utilizationAlternatively maximize product functionConsuming more effectively and efficientlyReducing consumptionRejecting consumerism	0.8350.8420.7540.786	0.818	0.880	0.648
Normative consumption preferenceMoral-emotional consumptionNormative beliefs consumptionFunction-condition consumption values	0.8200.8490.808	0.767	0.865	0.682
Environment awarenessKnowledge of environmental threatsUnderstanding environmental damageAwareness of environmental conservationAwareness of reducing environmental pollutionMoral responsibility for environmental conservationMaking positive changesBehavior that cares about the environmentInvolvement in environmental initiatives	0.5320.7340.7230.7440.8030.7610.7110.768	0.869	0.898	0.527
Prosocial altruismEmpathy for othersUnderstanding others and their positionHelping others who experience difficultiesSacrifice for social and environmental problems Consideration of environmental impactsProtecting the environment from further damage Promoting environmentally friendly actionsSatisfaction with environmentally caring actionsSocio-emotional ties to the environment	0.6930.7040.7030.7930.7790.6760.7390.7550.819	0.897	0.916	0.550
Responsible consumptionConsume resources effectivelyAvoid overconsumptionAvoid waste of resourcesChoose healthy foodsReject products that damage the environmentGuilty of producing excessive wasteConsume food in quantities that can be used upReduce waste	0.6610.7290.7700.7030.7080.7160.5260.771	0.850	0.885	0.492
Sustainable consumption behaviorPurchasing goods according to needsConsidering the long-term benefits of productsAvoiding harmful productsBuying local productsSupporting social ecologyParticipating in conservation activitiesCaring for and preserving resourcesChanging behavior to protect the environment	0.6970.6800.6980.7480.6890.6570.8040.762	0.865	0.895	0.516

Source(s): Authors’ own work