Table 6.

Testing hypotheses result

Hypotheses pathβp-values
H1a: Ethical Consumption Consideration → Responsible Consumption
H1b: Optimized Product Utilization → Responsible Consumption
H1c: Normative Consumption Preference → Responsible Consumption
H2: Responsible Consumption → Sustainable Cons Behavior
H3: Environment Awareness → Responsible Consumption
H4: Environment Awareness → Sustainable Cons Behavior
H5: Environment Awareness → Pro-Social Altruism
H6: Pro-Social Altruism → Responsible Consumption
H7: Pro-Social Altruism → Sustainable Cons Behavior
0.182
0.173
0.174
0.561
0.187
0.101
0.760
0.152
0.222
<0.001
<0.001
<0.001
<0.001
<0.001
0.017**
<0.001
<0.001
<0.001

Source(s): Authors’ own work

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