Testing hypotheses result
| Hypotheses path | β | p-values |
|---|---|---|
| H1a: Ethical Consumption Consideration → Responsible Consumption H1b: Optimized Product Utilization → Responsible Consumption H1c: Normative Consumption Preference → Responsible Consumption H2: Responsible Consumption → Sustainable Cons Behavior H3: Environment Awareness → Responsible Consumption H4: Environment Awareness → Sustainable Cons Behavior H5: Environment Awareness → Pro-Social Altruism H6: Pro-Social Altruism → Responsible Consumption H7: Pro-Social Altruism → Sustainable Cons Behavior | 0.182 0.173 0.174 0.561 0.187 0.101 0.760 0.152 0.222 | <0.001 <0.001 <0.001 <0.001 <0.001 0.017** <0.001 <0.001 <0.001 |
| Hypotheses path | β | |
|---|---|---|
| 0.182 | <0.001 |
Source(s): Authors’ own work
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