Analysis of discriminant validity by cross-loadings
| Item | Cross loading |
|---|---|
| KT | |
| Cabsor8 We share aims and goals with our contacts | 0.404 |
| Cabsor10 Our employees successfully link new knowledge with new points of view | 0.427 |
| Cabsor11 Our employees are able to apply new knowledge in their work | 0.360 |
| CSC | |
| Cogni1 We share the same ambitions and vision as our contacts | 0.860 |
| Cogni2 Our employees are motivated to seek common aims and missions with our contacts | 0.904 |
| Cogni3 We share aims and goals with our contacts | 0.817 |
| Cogni4 We understand our contacts’ needs and strategies | 0.789 |
| Vision1 Our employees and those of our contacts have positive attitudes towards cooperation | 0.866 |
| Vision2 Our company and our contacts agree about how to conduct working relationships | 0.865 |
| SSC | |
| Forta1 We frequently interact with our contacts | 0.867 |
| Forta 2 We know our contacts personally | 0.833 |
| Forta 3 We have close social relationships with our contacts | 0.828 |
| Densi 1 The resources and information we exchange with our contacts tend to be similar | 0.846 |
| Densi 2 The contacts with whom we frequently interact tend to know one another | 0.832 |
| Densi 3 The contacts that give us useful advice and information for making important decisions know one other | 0.729 |
| BP | |
| Profi1 Return on investment, level of importance to your business | 0.713 |
| Margin2 Net profit margin, level of importance to your business | 0.873 |
| Mkt3 Market share, level of importance to your business | 0.894 |
| Growth4 Sales growth, level of importance to your business | 0.804 |
| Item | Cross loading |
|---|---|
| Cabsor8 We share aims and goals with our contacts | 0.404 |
| Cabsor10 Our employees successfully link new knowledge with new points of view | 0.427 |
| Cabsor11 Our employees are able to apply new knowledge in their work | 0.360 |
| Cogni1 We share the same ambitions and vision as our contacts | 0.860 |
| Cogni2 Our employees are motivated to seek common aims and missions with our contacts | 0.904 |
| Cogni3 We share aims and goals with our contacts | 0.817 |
| Cogni4 We understand our contacts’ needs and strategies | 0.789 |
| Vision1 Our employees and those of our contacts have positive attitudes towards cooperation | 0.866 |
| Vision2 Our company and our contacts agree about how to conduct working relationships | 0.865 |
| Forta1 We frequently interact with our contacts | 0.867 |
| Forta 2 We know our contacts personally | 0.833 |
| Forta 3 We have close social relationships with our contacts | 0.828 |
| Densi 1 The resources and information we exchange with our contacts tend to be similar | 0.846 |
| Densi 2 The contacts with whom we frequently interact tend to know one another | 0.832 |
| Densi 3 The contacts that give us useful advice and information for making important decisions know one other | 0.729 |
| Profi1 Return on investment, level of importance to your business | 0.713 |
| Margin2 Net profit margin, level of importance to your business | 0.873 |
| Mkt3 Market share, level of importance to your business | 0.894 |
| Growth4 Sales growth, level of importance to your business | 0.804 |
Source(s): Own elaboration
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