Table 1 Measurements Measurement items...

Table 1

Measurements

Measurement items		Mean	SD	Factor loading	Cronbach's alpha	CR	AVE
Internal employer branding: current employees
Brand fit		5.50	1.00		0.85	0.86	0.66
	I think these brands are consistent	5.35	0.97	0.76
	I think these brands are complementary	5.54	1.67	0.89
	I think the brands fit each other	5.60	1.25	0.90
Job security
	My job at AREA 47 provides security	5.56	1.32
Corporate values		6.00	0.98		0.87	0.89	0.71
	Not compassionate–compassionate	5.72	1.29	0.88
	Not sincere – sincere	5.88	1.04	0.90
	Not trustworthy–trustworthy	6.37	0.94	0.75
Employer recommendation
	I recommend AREA 47 as a place to work	6.28	0.90
External employer branding: potential employees
Brand fit		5.37	0.96		0.73	0.74	0.49
	I think these brands are consistent	5.45	1.19	0.59
	I think these brands are complementary	5.43	1.08	0.67
	I think the brands fit each other	5.23	1.30	0.81
Perceived job security		5.66	1.24
	I think AREA 47 offers job security
Employer image		5.52	0.88		0.83	0.85	0.66
	I have a good impression of AREA 47 as an employer	5.51	0.98	0.91
	In general, AREA 47 has a good image as an employer in the perceptions of applicants	5.52	1.05	0.90
	I believe that the AREA 47 has a better image than its competitors	5.53	1.03	0.59
Intention to apply
	I intend to apply for a job at AREA 47	5.34	1.62

Measurement items		Mean	SD	Factor loading	Cronbach's alpha	CR	AVE
Internal employer branding: current employees
Brand fit		5.50	1.00		0.85	0.86	0.66
	I think these brands are consistent	5.35	0.97	0.76
	I think these brands are complementary	5.54	1.67	0.89
	I think the brands fit each other	5.60	1.25	0.90
Job security
	My job at AREA 47 provides security	5.56	1.32
Corporate values		6.00	0.98		0.87	0.89	0.71
	Not compassionate–compassionate	5.72	1.29	0.88
	Not sincere – sincere	5.88	1.04	0.90
	Not trustworthy–trustworthy	6.37	0.94	0.75
Employer recommendation
	I recommend AREA 47 as a place to work	6.28	0.90
External employer branding: potential employees
Brand fit		5.37	0.96		0.73	0.74	0.49
	I think these brands are consistent	5.45	1.19	0.59
	I think these brands are complementary	5.43	1.08	0.67
	I think the brands fit each other	5.23	1.30	0.81
Perceived job security		5.66	1.24
	I think AREA 47 offers job security
Employer image		5.52	0.88		0.83	0.85	0.66
	I have a good impression of AREA 47 as an employer	5.51	0.98	0.91
	In general, AREA 47 has a good image as an employer in the perceptions of applicants	5.52	1.05	0.90
	I believe that the AREA 47 has a better image than its competitors	5.53	1.03	0.59
Intention to apply
	I intend to apply for a job at AREA 47	5.34	1.62

Source(s): Developed by authors

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