Correlations and discriminant validity
| Constructs | 1 | 2 | 3 | 4 | 5 | 6 | |
|---|---|---|---|---|---|---|---|
| 1 | Brand fit | 0.70 (PE)/0,81 (CE) | |||||
| 2 | Job security | 0.259 | |||||
| 3 | Organizational identity | 0.255 | 0.539** | 0.84 | |||
| 4 | Employer recommendation | 0.246 | 0.375** | 0.686** | |||
| 5 | Perceived job security | 0.256* | – | – | – | ||
| 6 | Employer image | 0.301** | – | – | – | 0.556** | 0.81 |
| 7 | Intention to apply | 0.354** | – | – | – | 0.511** | 0.664** |
| Constructs | 1 | 2 | 3 | 4 | 5 | 6 | |
|---|---|---|---|---|---|---|---|
| 1 | Brand fit | ||||||
| 2 | Job security | 0.259 | |||||
| 3 | Organizational identity | 0.255 | 0.539** | ||||
| 4 | Employer recommendation | 0.246 | 0.375** | 0.686** | |||
| 5 | Perceived job security | 0.256* | – | – | – | ||
| 6 | Employer image | 0.301** | – | – | – | 0.556** | |
| 7 | Intention to apply | 0.354** | – | – | – | 0.511** | 0.664** |
Note(s): Square root of AVE of multi-item constructs are presented in italics. PE = potential employees, CE = current employees
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