Table 2

Correlations and discriminant validity

Constructs123456
1Brand fit0.70 (PE)/0,81 (CE)     
2Job security0.259     
3Organizational identity0.2550.539**0.84   
4Employer recommendation0.2460.375**0.686**   
5Perceived job security0.256*–––  
6Employer image0.301**–––0.556**0.81
7Intention to apply0.354**–––0.511**0.664**

Note(s): Square root of AVE of multi-item constructs are presented in italics. PE = potential employees, CE = current employees

Source(s): Developed by authors

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