Reliability and convergent validity results
| Constructs | Items | Factor loadings | Cronbach’s α | CR | AVE |
|---|---|---|---|---|---|
| Social Attention (SA) | SA1 | 0.837 | 0.940 | 0.730 | 0.854 |
| SA2 | 0.868 | ||||
| SA3 | 0.877 | ||||
| SA4 | 0.802 | ||||
| SA5 | 0.798 | ||||
| SA6 | 0.936 | ||||
| Informational Attention (IA) | IA1 | 0.856 | 0.927 | 0.724 | 0.851 |
| IA2 | 0.9 | ||||
| IA3 | 0.886 | ||||
| IA4 | 0.757 | ||||
| IA5 | 0.849 | ||||
| Cognitive Image (CI) | CI1 | 0.849 | 0.946 | 0.745 | 0.863 |
| CI2 | 0.863 | ||||
| CI3 | 0.88 | ||||
| CI4 | 0.868 | ||||
| CI5 | 0.859 | ||||
| CI6 | 0.861 | ||||
| Emotional image (EI) | EI1 | 0.828 | 0.953 | 0.805 | 0.897 |
| EI2 | 0.904 | ||||
| EI3 | 0.931 | ||||
| EI4 | 0.884 | ||||
| EI5 | 0.934 | ||||
| Functional Value (FV) | FV1 | 0.935 | 0.929 | 0.828 | 0.910 |
| FV2 | 0.943 | ||||
| FV3 | 0.903 | ||||
| FV4 | 0.896 | ||||
| FV5 | 0.872 | ||||
| Social Value (SV) | SV1 | 0.835 | 0.960 | 0.726 | 0.851 |
| SV2 | 0.863 | ||||
| SV3 | 0.841 | ||||
| SV4 | 0.863 | ||||
| SV5 | 0.857 | ||||
| Travel Intention (TI) | TI1 | 0.886 | 0.946 | 0.778 | 0.882 |
| TI2 | 0.886 | ||||
| TI3 | 0.877 | ||||
| TI4 | 0.858 | ||||
| TI5 | 0.903 |
| Constructs | Items | Factor loadings | Cronbach’s | CR | AVE |
|---|---|---|---|---|---|
| Social Attention (SA) | SA1 | 0.837 | 0.940 | 0.730 | 0.854 |
| SA2 | 0.868 | ||||
| SA3 | 0.877 | ||||
| SA4 | 0.802 | ||||
| SA5 | 0.798 | ||||
| SA6 | 0.936 | ||||
| Informational Attention (IA) | IA1 | 0.856 | 0.927 | 0.724 | 0.851 |
| IA2 | 0.9 | ||||
| IA3 | 0.886 | ||||
| IA4 | 0.757 | ||||
| IA5 | 0.849 | ||||
| Cognitive Image (CI) | CI1 | 0.849 | 0.946 | 0.745 | 0.863 |
| CI2 | 0.863 | ||||
| CI3 | 0.88 | ||||
| CI4 | 0.868 | ||||
| CI5 | 0.859 | ||||
| CI6 | 0.861 | ||||
| Emotional image (EI) | EI1 | 0.828 | 0.953 | 0.805 | 0.897 |
| EI2 | 0.904 | ||||
| EI3 | 0.931 | ||||
| EI4 | 0.884 | ||||
| EI5 | 0.934 | ||||
| Functional Value (FV) | FV1 | 0.935 | 0.929 | 0.828 | 0.910 |
| FV2 | 0.943 | ||||
| FV3 | 0.903 | ||||
| FV4 | 0.896 | ||||
| FV5 | 0.872 | ||||
| Social Value (SV) | SV1 | 0.835 | 0.960 | 0.726 | 0.851 |
| SV2 | 0.863 | ||||
| SV3 | 0.841 | ||||
| SV4 | 0.863 | ||||
| SV5 | 0.857 | ||||
| Travel Intention (TI) | TI1 | 0.886 | 0.946 | 0.778 | 0.882 |
| TI2 | 0.886 | ||||
| TI3 | 0.877 | ||||
| TI4 | 0.858 | ||||
| TI5 | 0.903 |
Source(s): Table created by authors
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