Classification of the experimental groups
| Product type | Experimental group 1 (EA) | Experimental group 2 (ET) | Control group (C) | ∑ |
|---|---|---|---|---|
| Hedonic products (H) | EAH (40) | ETH (40) | CH (40) | 120 |
| Utilitarian products (U) | EAU (40) | ETU (40) | CU (40) | 120 |
| ∑ | 80 | 80 | 80 | 240 |
| Product type | Experimental | Experimental | Control | ∑ |
|---|---|---|---|---|
| Hedonic products (H) | EAH | ETH | CH | 120 |
| Utilitarian products (U) | EAU | ETU | CU | 120 |
| ∑ | 80 | 80 | 80 | 240 |
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