Table 2

Most global-cited documents in the YCGZ field

AuthorsArticle title, JournalTCATC
Vermeir and Verbeke (2006) Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap, Journal of Agricultural and Environmental Ethics1,61084.7
Yadav and Pathak (2016b)Young consumers’ intention towards buying green products in a developing nation: Extending the theory of planned behavior, Journal of Cleaner Production88598.3
Lee (2008) Opportunities for green marketing: Young consumers, Marketing Intelligence & Planning60135.4
Yadav and Pathak (2016a)Intention to purchase organic food among young consumers: Evidence from a developing nation, Appetite40044.4
Prakash and Pathak (2017) Intention to buy eco-friendly packaged products among young consumers in India: A study on developing nation, Journal of Cleaner Production38848.5
Priporas et al. (2017) Generation Z consumers’ expectations of interactions in smart retailing: A future agenda, Computers in Human Behavior30237.8
Kanchanapibul et al. (2014) An empirical investigation of green purchase behavior among the young generation, Journal of Cleaner Production28926.3
Kang et al. (2013) Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance, International Journal of Consumer Studies26822.3
Lee (2010) The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge, Journal of International Consumer Marketing20013.3
Prakash et al. (2019) Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions toward eco-friendly packaged products? An empirical investigation, Journal of Retailing and Consumer Services19232.0

Source(s): Authors’ own work

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