Table 2 Antecedents of Google shopping...

Table 2

Antecedents of Google shopping ads principal component analysis

Constructs	Item codes	M	SD	FL	AVE	CR	Cronbach’s α
Trust (TRT)	TRT1	3.63	0.977	0.786	0.674	0.892	0.848
	TRT2	3.56	0.899	0.886
	TRT3	3.61	0.883	0.803
	TRT4	3.62	0.908	0.804
Perceived value (PV)	PV1	3.76	0.903	0.869	0.712	0.881	0.815
	PV2	3.68	0.921	0.839
	PV3	3.75	0.910	0.823
Irritation (IR)	IR1	2.82	1.159	0.934	0.880	0.936	0.900
Irritation (IR)	IR2	2.79	1.180	0.942	0.880	0.936	0.900
Product risk (PR)	PR1	2.31	0.855	0.708	0.635	0.896	0.866
	PR2	2.31	0.874	0.832
	PR3	2.29	0.861	0.825
	PR4	2.34	0.878	0.855
	PR5	2.26	0.857	0.755
Time risk (TR)	TR1	2.10	0.934	0.748	0.667	0.857	0.765
	TR2	2.27	0.900	0.893
	TR3	2.30	0.912	0.803
Intention to purchase (IP)	ITP1	3.71	0.867	0.666	0.652	0.881	0.885
	ITP2	3.79	0.942	0.825
	ITP3	3.78	0.944	0.868
	ITP4	3.76	0.889	0.856
	ITP5	3.87	0.966	0.859

Constructs	Item codes	M	SD	FL	AVE	CR	Cronbach’s α
Trust (TRT)	TRT1	3.63	0.977	0.786	0.674	0.892	0.848
	TRT2	3.56	0.899	0.886
	TRT3	3.61	0.883	0.803
	TRT4	3.62	0.908	0.804
Perceived value (PV)	PV1	3.76	0.903	0.869	0.712	0.881	0.815
	PV2	3.68	0.921	0.839
	PV3	3.75	0.910	0.823
Irritation (IR)	IR1	2.82	1.159	0.934	0.880	0.936	0.900
Irritation (IR)	IR2	2.79	1.180	0.942	0.880	0.936	0.900
Product risk (PR)	PR1	2.31	0.855	0.708	0.635	0.896	0.866
	PR2	2.31	0.874	0.832
	PR3	2.29	0.861	0.825
	PR4	2.34	0.878	0.855
	PR5	2.26	0.857	0.755
Time risk (TR)	TR1	2.10	0.934	0.748	0.667	0.857	0.765
	TR2	2.27	0.900	0.893
	TR3	2.30	0.912	0.803
Intention to purchase (IP)	ITP1	3.71	0.867	0.666	0.652	0.881	0.885
	ITP2	3.79	0.942	0.825
	ITP3	3.78	0.944	0.868
	ITP4	3.76	0.889	0.856
	ITP5	3.87	0.966	0.859

Source:

Authors’ own work

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