Sample profile
| Demographic variable | Study 1 | Study 2 |
|---|---|---|
| Local sustainable fashion brands | Global sustainable fashion brands | |
| Gender | ||
| Female | n = 130 (47%) | n = 150 (58%) |
| Male | n = 116 (53%) | n = 108 (42%) |
| Age | ||
| 18–23 years | n = 94(38%) | n = 121(47%) |
| 24–28 years | n = 152 (62%) | n = 137 (53%) |
| Race | ||
| Black Africans | n = 214 (87%) | n = 126 (49%) |
| Coloured | n = 17 (7%) | n = 57 (22%) |
| White | n = 10 (4%) | n = 46 (18%) |
| Indian | n = 5 (2%) | n = 29 (11%) |
| Education level | ||
| Senior certificate | n = 44 (18%) | n = 56 (22%) |
| Diploma | n = 64 (26%) | n = 34 (13%) |
| Degree | n = 118 (48%) | n = 137 (53%) |
| Postgraduate | n = 8 (20%) | n = 31 (31%) |
| Monthly fashion expenditure (ZAR) | ||
| <3000 | n = 118 (48%) | n = 54 (21%) |
| 3001–6000 | n = 101 (41%) | n = 168 (65%) |
| >6000 | n = 27 (11%) | n = 36 (14%) |
| Demographic variable | Study 1 | Study 2 |
|---|---|---|
| Local sustainable fashion brands | Global sustainable fashion brands | |
| Female | ||
| Male | ||
| 18–23 years | ||
| 24–28 years | ||
| Black Africans | ||
| Coloured | ||
| White | ||
| Indian | ||
| Senior certificate | ||
| Diploma | n = 64 (26%) | |
| Degree | ||
| Postgraduate | ||
| <3000 | ||
| 3001–6000 | ||
| >6000 | ||
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