Table 3 Reliability and convergent...

Table 3

Reliability and convergent validity indicators (Studies 1 and 2)

Constructs	Scale items	Study 1				Study 2
		Local sustainable fashion brands				Global sustainable fashion brands
		Factor loadings	CA	CR	AVE	Factor loadings	CA	CR	AVE
Environmental concern (EC)	EC1	0.780	0.86	0.87	0.63	0.770	0.90	0.88	0.64
	EC2	0.782				0.800
	EC3	0.820				0.815
	EC4	0.800				0.810
Social influence (SI)	SI1	0.903	0.96	0.95	0.80	0.905	0.94	0.95	0.81
	SI2	0.880				0.890
	SI3	0.901				0.900
	SI4	0.902				0.903
	SI5	0.890				0.894
Cultural mindfulness (CM)	CM1	0.833	0.87	0.88	0.71	0.855	0.88	0.89	0.74
	CM2	0.840				0.860
	CM3	0.850				0.858
Green perceived value (GPV)	GPV1	0.803	0.90	0.89	0.66	0.835	0.89	0.90	0.70
	GPV2	0.815				0.838
	GPV3	0.820				0.836
	GPV4	0.809				0.830
Attitude towards Local/ Global Sustainable Fashion Brand (ATSFB)	ATSFB1	0.899	0.93	0.94	0.77	0.893	0.93	0.95	0.78
	ATSFB2	0.878				0.880
	ATSFB3	0.868				0.878
	ATSFB4	0.870				0.874
	ATSFB5	0.880				0.882
Trust (TST)	TST1	0.760	0.83	0.82	0.60	0.850	0.88	0.89	0.73
	TST2	0.790				0.858
	TST3	0.780				0.854
Materialism(MAT)	MAT1	0.860	0.90	0.91	0.72	0.859	0.89	0.91	0.71
	MAT2	0.840				0.835
	MAT3	0.845				0.840
	MAT4	0.850				0.845
Local/ global sustainable fashion consumption intention (SFCI)	SFCI1	0.890	0.95	0.94	0.79	0.880	0.90	0.93	0.77
	SFCI2	0.888				0.878
	SFCI3	0.879				0.876
	SFCI4	0.893				0.882

Constructs	Scale items	Study 1				Study 2
		Local sustainable fashion brands				Global sustainable fashion brands
		Factor loadings	CA	CR	AVE	Factor loadings	CA	CR	AVE
Environmental concern (EC)	EC1	0.780	0.86	0.87	0.63	0.770	0.90	0.88	0.64
	EC2	0.782				0.800
	EC3	0.820				0.815
	EC4	0.800				0.810
Social influence (SI)	SI1	0.903	0.96	0.95	0.80	0.905	0.94	0.95	0.81
	SI2	0.880				0.890
	SI3	0.901				0.900
	SI4	0.902				0.903
	SI5	0.890				0.894
Cultural mindfulness (CM)	CM1	0.833	0.87	0.88	0.71	0.855	0.88	0.89	0.74
	CM2	0.840				0.860
	CM3	0.850				0.858
Green perceived value (GPV)	GPV1	0.803	0.90	0.89	0.66	0.835	0.89	0.90	0.70
	GPV2	0.815				0.838
	GPV3	0.820				0.836
	GPV4	0.809				0.830
Attitude towards Local/ Global Sustainable Fashion Brand (ATSFB)	ATSFB1	0.899	0.93	0.94	0.77	0.893	0.93	0.95	0.78
	ATSFB2	0.878				0.880
	ATSFB3	0.868				0.878
	ATSFB4	0.870				0.874
	ATSFB5	0.880				0.882
Trust (TST)	TST1	0.760	0.83	0.82	0.60	0.850	0.88	0.89	0.73
	TST2	0.790				0.858
	TST3	0.780				0.854
Materialism(MAT)	MAT1	0.860	0.90	0.91	0.72	0.859	0.89	0.91	0.71
	MAT2	0.840				0.835
	MAT3	0.845				0.840
	MAT4	0.850				0.845
Local/ global sustainable fashion consumption intention (SFCI)	SFCI1	0.890	0.95	0.94	0.79	0.880	0.90	0.93	0.77
	SFCI2	0.888				0.878
	SFCI3	0.879				0.876
	SFCI4	0.893				0.882

Note(s):CA = Cronbach’s alpha; CR = composite reliability; AVE = average variance extracted

Source(s): Authors’ own work

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