Discriminant validity indicators
| Constant | EC | SI | CM | GPV | TST | ATLSFB | MAT | LSFCBI |
|---|---|---|---|---|---|---|---|---|
| Study 1EC | 0.79 | |||||||
| SI | 0.207** | 0.89 | ||||||
| CM | 0.202** | 0.232** | 0.84 | |||||
| GPV | −0.075 | 0.165** | 0.185** | 0.81 | ||||
| TST | 0.357** | 0.403** | 0.203** | 0.320 | 0.88 | |||
| ATLSFB | 0.358** | 0.503** | 0.404** | −0.523** | −0.520** | 0.78 | ||
| MAT | 0.366** | 0.151** | 0.251** | 0.302** | 0.300** | 0.359** | 0.85 | |
| LSFBCI | 0.438* | 0.623** | 0.422** | −0.581** | −0.400** | 0.463** | 0.146* | 0.89 |
| Study 2 | EC | SI | CM | GPV | TST | ATGSFB | MAT | GSFBCI |
| EC | 0.80 | |||||||
| SI | 0.203** | 0.90 | ||||||
| CM | 0.403** | 0.323** | 0.86 | |||||
| GPV | 0.175 | 0.264** | 0.243** | 0.84 | ||||
| TST | 0.458** | 0.412** | 0.404** | 0.423** | 0.85 | |||
| ATGSFB | 0.456** | 0.082 | −0.504** | 0.423** | 0.625** | 0.77 | ||
| MAT | 0.464** | 0.252** | 0.311** | 0.402** | 0.280** | 0.359** | 0.84 | |
| GSFBCI | 0.538* | 0.080 | −0.432** | 0.482** | −0.400** | 0.563** | 0.246** | 0.88 |
| Constant | ||||||||
|---|---|---|---|---|---|---|---|---|
| Study 1 | ||||||||
| 0.207 | ||||||||
| 0.202 | 0.232 | |||||||
| −0.075 | 0.165 | 0.185 | ||||||
| 0.357 | 0.403 | 0.203 | 0.320 | |||||
| 0.358 | 0.503 | 0.404 | −0.523 | −0.520 | ||||
| 0.366 | 0.151 | 0.251 | 0.302 | 0.300 | 0.359 | |||
| 0.438 | 0.623 | 0.422 | −0.581 | −0.400 | 0.463 | 0.146 | ||
| 0.203 | ||||||||
| 0.403 | 0.323 | |||||||
| 0.175 | 0.264 | 0.243 | ||||||
| 0.458 | 0.412 | 0.404 | 0.423 | |||||
| 0.456 | 0.082 | −0.504 | 0.423 | 0.625 | ||||
| 0.464 | 0.252 | 0.311 | 0.402 | 0.280 | 0.359 | |||
| 0.538 | 0.080 | −0.432 | 0.482 | −0.400 | 0.563 | 0.246 |
**Correlation is significant at the 0.01 level (2-tailed). *Correlation is significant at the 0.05 level (2-tailed)
EC = environmental concern; SI = social influence; CM = cultural mindfulness; GPV = green perceived value; ATLSFB = attitude towards local sustainable fashion; ATGSFB = attitude towards global sustainable fashion, TST = Trust; MAT = materialism; LSFBCI = local sustainable fashion brand consumption intention; GSFBCI = global sustainable fashion brand consumption intention
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