Table 4

Discriminant validity indicators

ConstantECSICMGPVTSTATLSFBMATLSFCBI
Study 1EC0.79
SI0.207**0.89
CM0.202**0.232**0.84
GPV−0.0750.165**0.185**0.81
TST0.357**0.403**0.203**0.3200.88
ATLSFB0.358**0.503**0.404**−0.523**−0.520**0.78
MAT0.366**0.151**0.251**0.302**0.300**0.359**0.85
LSFBCI0.438*0.623**0.422**−0.581**−0.400**0.463**0.146*0.89
Study 2ECSICMGPVTSTATGSFBMATGSFBCI
EC0.80
SI0.203**0.90
CM0.403**0.323**0.86
GPV0.1750.264**0.243**0.84
TST0.458**0.412**0.404**0.423**0.85
ATGSFB0.456**0.082−0.504**0.423**0.625**0.77
MAT0.464**0.252**0.311**0.402**0.280**0.359**0.84
GSFBCI0.538*0.080−0.432**0.482**−0.400**0.563**0.246**0.88
Note(s):

**Correlation is significant at the 0.01 level (2-tailed). *Correlation is significant at the 0.05 level (2-tailed)

EC = environmental concern; SI = social influence; CM = cultural mindfulness; GPV = green perceived value; ATLSFB = attitude towards local sustainable fashion; ATGSFB = attitude towards global sustainable fashion, TST = Trust; MAT = materialism; LSFBCI = local sustainable fashion brand consumption intention; GSFBCI = global sustainable fashion brand consumption intention

Source(s): Authors’ own work

or Create an Account

Close Modal
Close Modal