Table 6

Moderation analysis results

ConstantCoefficient effectTPLLCIULCI
Study 1
5.1153118.8730.00003.95323.3120
MAT0.19302.83600.00240.03100.1570
LSFBCI0.7901213.72020.00000.59330.672
Moderating effect of MAT (interaction effect)0.0069−0.34200.00210.03240.0490Moderating effect
Study 2
5.244117.66330.00004.003123.2150
MAT0.23202.72610.013340.03120.1480
GSFBCI0.7801313.81020.00000.603140.581
Moderating effect of MAT (interaction effect)0.0064−0.23800.0010.03230.0392Moderating effect
Note(s):

MAT = materialism; LSFBCI = local sustainable fashion brand consumption intention; GSFBCI = global sustainable fashion brand consumption intention

Source(s): Authors’ own work

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