Measurement scale items
| Constructs | Scale items | Sources |
|---|---|---|
| Environmental concern (EC) | I am willing to make sacrifices to protect the environment | Mazzocchi et al. (2021) |
| I think it is important to protect and preserve the earth for future generations | ||
| When buying, I consider the local/ global fashion brands’ environmental impact | ||
| I think that the environmental crisis is being exaggerated* | ||
| Social influence (SI) | I am influenced by what my peers think about local/global sustainable fashion brands | Kumar and Yadav (2021) |
| Seeing my peers wearing local/global sustainable fashion brands inspires me to buy | ||
| My peers would appreciate if I buy local/global sustainable fashion brands | ||
| People who matter to me believe that I should buy local/global sustainable fashion brands | ||
| I enjoy sharing information about local/ global sustainable fashion brands with others | ||
| Cultural mindfulness(CM) | My cultural values influence my decision to buy local/global sustainable fashion brands | Niinimaki and Durrani (2020) |
| My cultural beliefs influence my decision to buy local/ global sustainable fashion brands | ||
| My cultural norms influence my decision to buy local/global sustainable fashion brands | ||
| Green perceived value (GPV) | I think local/ global sustainable fashion brands are more valuable | Yu and Zheng (2022) |
| I’m willing to pay an extra price for local/ global sustainable fashion brands | ||
| I think local/ global sustainable fashion brands represent value for money | ||
| I think local/ global sustainable fashion brands are of higher quality | ||
| Attitude towards sustainable fashion brand (ATSFB) | I found the purchase of local/global sustainable fashion brands extremely pointless/ worthwhile | Lang and Armstrong (2018) |
| I found the purchase of local/global sustainable fashion brands extremely unenjoyable / enjoyable | ||
| I found the purchase of local/global sustainable fashion brands extremely un beneficial / beneficial | ||
| I found the purchase of local/global sustainable fashion brands extremely unwise / wise | ||
| I found the purchase of local/global sustainable fashion brands extremely unpleasant / pleasant | ||
| trust (TST) | I trust environmental benefits of local/global sustainable fashion brands | Policarpo et al. (2023) |
| I trust the messages used to market local/ global sustainable fashion brands | ||
| I believe that the environmental benefits of local / global sustainable fashion brands are not true * | ||
| Materialism (MAT) | Consumption of local/ global sustainable fashion brands support my fashion style | Lang and Armstrong (2018) |
| I admire people who buy local / global sustainable fashion brands that I don’t possess | ||
| I value possessing the latest local/ global sustainable fashion brands | ||
| It gives me pleasure if could afford to buy more local/ global sustainable fashion brands | ||
| Sustainable fashion brand consumption intention (SFCI) | I intent to buy local/global sustainable fashion brands | Park et al. (2023) |
| I plan to buy local/global sustainable fashion brands in future | ||
| I will expend more effort to look for local/global sustainable fashion brands | ||
| I intent to buy local/global sustainable fashion brands each time I shop |
| Constructs | Scale items | Sources |
|---|---|---|
| Environmental concern ( | I am willing to make sacrifices to protect the environment | |
| I think it is important to protect and preserve the earth for future generations | ||
| When buying, I consider the local/ global fashion brands’ environmental impact | ||
| I think that the environmental crisis is being exaggerated* | ||
| Social influence ( | I am influenced by what my peers think about local/global sustainable fashion brands | |
| Seeing my peers wearing local/global sustainable fashion brands inspires me to buy | ||
| My peers would appreciate if I buy local/global sustainable fashion brands | ||
| People who matter to me believe that I should buy local/global sustainable fashion brands | ||
| I enjoy sharing information about local/ global sustainable fashion brands with others | ||
| Cultural mindfulness( | My cultural values influence my decision to buy local/global sustainable fashion brands | |
| My cultural beliefs influence my decision to buy local/ global sustainable fashion brands | ||
| My cultural norms influence my decision to buy local/global sustainable fashion brands | ||
| Green perceived value ( | I think local/ global sustainable fashion brands are more valuable | |
| I’m willing to pay an extra price for local/ global sustainable fashion brands | ||
| I think local/ global sustainable fashion brands represent value for money | ||
| I think local/ global sustainable fashion brands are of higher quality | ||
| Attitude towards sustainable fashion brand ( | I found the purchase of local/global sustainable fashion brands extremely pointless/ worthwhile | |
| I found the purchase of local/global sustainable fashion brands extremely unenjoyable / enjoyable | ||
| I found the purchase of local/global sustainable fashion brands extremely un beneficial / beneficial | ||
| I found the purchase of local/global sustainable fashion brands extremely unwise / wise | ||
| I found the purchase of local/global sustainable fashion brands extremely unpleasant / pleasant | ||
| trust ( | I trust environmental benefits of local/global sustainable fashion brands | |
| I trust the messages used to market local/ global sustainable fashion brands | ||
| I believe that the environmental benefits of local / global sustainable fashion brands are not true * | ||
| Materialism ( | Consumption of local/ global sustainable fashion brands support my fashion style | |
| I admire people who buy local / global sustainable fashion brands that I don’t possess | ||
| I value possessing the latest local/ global sustainable fashion brands | ||
| It gives me pleasure if could afford to buy more local/ global sustainable fashion brands | ||
| Sustainable fashion brand consumption intention ( | I intent to buy local/global sustainable fashion brands | |
| I plan to buy local/global sustainable fashion brands in future | ||
| I will expend more effort to look for local/global sustainable fashion brands | ||
| I intent to buy local/global sustainable fashion brands each time I shop |
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