Reliability and convergent validity results
| Item | Loading | Cronbach’s alpha | Composite reliability | AVE |
|---|---|---|---|---|
| Perceived usefulness PU1 Using LinkedIn improves my career PU2 Using LinkedIn enhances my career PU3 Using LinkedIn helps me get information useful for my career | 0.92 0.89 0.90 | 0.89 | 0.93 | 0.81 |
| Perceived enjoyment ENJ1 I have fun interacting with LinkedIn ENJ2 Using LinkedIn provides me with a lot of enjoyment ENJ3 I enjoy using LinkedIn | 0.92 0.90 0.88 | 0.88 | 0.93 | 0.81 |
| Perceived fee FEE1 The fee that I have to pay for the use of LinkedIn is too high FEE2 The fee that I have to pay for the use of LinkedIn is not reasonable FEE3 I am not pleased with the fee that I have to pay for the use of LinkedIn | 0.75 0.82 0.88 | 0.78 | 0.86 | 0.67 |
| Subjective norm SN1 People important to me think I should use LinkedIn SN2 It is expected that people similar to me use LinkedIn SN3 People I respect and admire expect me to use LinkedIn | 0.85 0.86 0.83 | 0.80 | 0.88 | 0.72 |
| Adoption intention INT1 I plan to use LinkedIn in the future INT2 I intend to use LinkedIn in the future INT3 I predict I would use LinkedIn in the future | 0.94 0.93 0.93 | 0.93 | 0.95 | 0.87 |
| Item | Loading | Cronbach’s | Composite | AVE |
|---|---|---|---|---|
| Perceived usefulness | 0.92 | 0.89 | 0.93 | 0.81 |
| Perceived enjoyment | 0.92 | 0.88 | 0.93 | 0.81 |
| Perceived fee | 0.75 | 0.78 | 0.86 | 0.67 |
| Subjective norm | 0.85 | 0.80 | 0.88 | 0.72 |
| Adoption intention | 0.94 | 0.93 | 0.95 | 0.87 |
Source(s): Created by the authors