Table 3

Reliability and convergent validity results

ItemLoadingCronbach’s
alpha
Composite
reliability
AVE
Perceived usefulness
PU1 Using LinkedIn improves my career
PU2 Using LinkedIn enhances my career
PU3 Using LinkedIn helps me get information useful for my career
0.92
0.89
0.90
0.890.930.81
Perceived enjoyment
ENJ1 I have fun interacting with LinkedIn
ENJ2 Using LinkedIn provides me with a lot of enjoyment
ENJ3 I enjoy using LinkedIn
0.92
0.90
0.88
0.880.930.81
Perceived fee
FEE1 The fee that I have to pay for the use of LinkedIn is too high
FEE2 The fee that I have to pay for the use of LinkedIn is not reasonable
FEE3 I am not pleased with the fee that I have to pay for the use of LinkedIn
0.75
0.82
0.88
0.780.860.67
Subjective norm
SN1 People important to me think I should use LinkedIn
SN2 It is expected that people similar to me use LinkedIn
SN3 People I respect and admire expect me to use LinkedIn
0.85
0.86
0.83
0.800.880.72
Adoption intention
INT1 I plan to use LinkedIn in the future
INT2 I intend to use LinkedIn in the future
INT3 I predict I would use LinkedIn in the future
0.94
0.93
0.93
0.930.950.87

Source(s): Created by the authors

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