Conclusion of PLS-SEM and NCA analyses
| Exogenous construct | PLS-SEM results | NCA results | Conclusion |
|---|---|---|---|
| Subjective norm | Significant | Necessary condition | On average, an increase in the subjective norm or perceived usefulness will increase the intention to adopt LinkedIn. Similarly, on average, an increase in subjective norm will increase the perceived usefulness of LinkedIn. However, certain levels are necessary for these outcomes to occur |
| Perceived usefulness | |||
| Perceived enjoyment | Not significant | Necessary condition | A certain level of perceived enjoyment is necessary for the adoption intention of LinkedIn to manifest. However, no further increase beyond this level is recommended as the outcome of the intention to adopt LinkedIn would not increase any further |
| Perceived fee | Not significant | No necessary condition | A certain level of favorable perceived fee is not necessary for the adoption intention of LinkedIn to manifest. Any change in the perceived fee will also not affect the outcome of the intention to adopt LinkedIn |
| Exogenous construct | PLS-SEM results | NCA results | Conclusion |
|---|---|---|---|
| Subjective norm | Significant | Necessary condition | On average, an increase in the subjective norm or perceived usefulness will increase the intention to adopt LinkedIn. Similarly, on average, an increase in subjective norm will increase the perceived usefulness of LinkedIn. However, certain levels are necessary for these outcomes to occur |
| Perceived usefulness | |||
| Perceived enjoyment | Not significant | Necessary condition | A certain level of perceived enjoyment is necessary for the adoption intention of LinkedIn to manifest. However, no further increase beyond this level is recommended as the outcome of the intention to adopt LinkedIn would not increase any further |
| Perceived fee | Not significant | No necessary condition | A certain level of favorable perceived fee is not necessary for the adoption intention of LinkedIn to manifest. Any change in the perceived fee will also not affect the outcome of the intention to adopt LinkedIn |
Source(s): Created by the authors