Table 1 Main and interaction effects on...

Table 1

Main and interaction effects on understanding persuasive intent and skepticism

	Understanding intent			Skepticism
	b (SE)	t	p	b (SE)	t	p
CEF	0.721 (0.031)	2.323	0.021	0.058 (0.035)	1.656	0.099
HEF	0.062 (0.082)	0.759	0.448	0.017 (0.092)	0.189	0.850
CEF* disclosure	−0.054 (0.061)	−0.888	0.375	−0.051 (0.069)	−0.736	0.462
HEF* disclosure	−0.368 (0.162)	−2.275	0.024	−0.134 (0.182)	−0.736	0.462
CEF* disclosure* country	0.045 (0.121)	0.368	0.713	−0.106 (0.138)	−0.771	0.441
HEF* disclosure* country	0.114 (0.322)	0.352	0.724	−0.983 (0.363)	−2.711	0.007
CEF* country	0.015 (0.061)	0.251	0.802	−0.026 (0.069)	−0.375	0.708
HEF* country	0.017 (0.161)	0.103	0.918	0.170 (0.181)	0.939	0.348
Disclosure* country	0.488 (0.244)	2.004	0.046	0.122 (0.277)	0.441	0.660

	Understanding intent			Skepticism
	b (SE)	t	p	b (SE)	t	p
CEF	0.721 (0.031)	2.323	0.021	0.058 (0.035)	1.656	0.099
HEF	0.062 (0.082)	0.759	0.448	0.017 (0.092)	0.189	0.850
CEF* disclosure	−0.054 (0.061)	−0.888	0.375	−0.051 (0.069)	−0.736	0.462
HEF* disclosure	−0.368 (0.162)	−2.275	0.024	−0.134 (0.182)	−0.736	0.462
CEF* disclosure* country	0.045 (0.121)	0.368	0.713	−0.106 (0.138)	−0.771	0.441
HEF* disclosure* country	0.114 (0.322)	0.352	0.724	−0.983 (0.363)	−2.711	0.007
CEF* country	0.015 (0.061)	0.251	0.802	−0.026 (0.069)	−0.375	0.708
HEF* country	0.017 (0.161)	0.103	0.918	0.170 (0.181)	0.939	0.348
Disclosure* country	0.488 (0.244)	2.004	0.046	0.122 (0.277)	0.441	0.660

Notes: Scores represent unstandardized b-coefficients with standard errors between parentheses. CEF= Cool EF; HEF = Hot EF; Significant effects are in italic (at p < 0.05). Model 13 in PROCESS was used and all effects control for gender and channel viewing frequency

Source: Authors’ own work

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