Table 8.

Reasons for connecting with sources of ideas

Overall average (n = 7,071)England (n = 1,015)Finland (n = 1,013)Italy (n = 1,004)Spain (n = 1,004)Sweden (n = 1,019)Switzerland (n = 1,003)The Netherlands (n = 1,013)
They offer topics or subject areas that interest you (58.14)They offer topics or subject areas that interest you (63.05)They offer topics or subject areas that interest you (66.44)They offer topics or subject areas that interest you (50.7)They offer topics or subject areas that interest you (55.58)They offer topics or subject areas that interest you (60.35)They offer topics or subject areas that interest you (57.83)They offer topics or subject areas that interest you (52.91)
They are enjoyable to use/visit (37.92)They are enjoyable to use/visit (49.95)They are enjoyable to use/visit (39.09)They are enjoyable to use/visit (34.06)You trust that they will provide you with reliable information/knowledge (35.46)They provide something topical, meaning you are up to date (31.8)They provide something topical, meaning you are up to date (31.3)They are enjoyable to use/visit (51.15)
You trust that they will provide you with reliable information/knowledge (31.52)You trust that they will provide you with reliable information/knowledge (35.27)They provide something topical, meaning you are up to date (36.72)That I often feel inspired as a result (32.97)They are enjoyable to use/visit (32.17)They are enjoyable to use/visit (31.6)You trust that they will provide you with reliable information/knowledge (30.71)You trust that they will provide you with reliable information/knowledge (30.4)
They provide something topical, meaning you are up to date (26.63)They are free/inexpensive to access (32.81)They are free/inexpensive to access (32.08)You trust that they will provide you with reliable information/knowledge (31.18)That you are presented with an expert view/opinion on a subject (27.59)You trust that they will provide you with reliable information/knowledge (30.72)They are enjoyable to use/visit (27.22) =That I often feel inspired as a result (29.81)
That I often feel inspired as a result (25.74)That I often feel inspired as a result (17.93)You trust that they will provide you with reliable information/knowledge (26.95)That you are presented with an expert view/opinion on a subject (25.50)That I often feel inspired as a result (25.4)That I often feel inspired as a result (26.1)That I often feel inspired as a result (27.22) =They provide something topical, meaning you are up to date (24.78)
They are free/inexpensive to access (24.3)That the content/subject matter presented is easy to understand (16.55)That I often feel inspired as a result (20.83)An in-depth explanation of the issues is provided (24.7)They are free/inexpensive to access (25.2)That you are presented with an expert view/opinion on a subject (21.88)They are free/inexpensive to access (23.73)That you are presented with an expert view/opinion on a subject (17.77)
That you are presented with an expert view/opinion on a subject (20.58)That you are presented with an expert view/opinion on a subject (15.96)Doing these things are part of your regular routine (16.49)Doing these things are part of your regular routine (23.51)They provide something topical, meaning you are up to date (24.3)An in-depth explanation of the issues is provided (20.41)Doing these things are part of your regular routine (23.33)They are free/inexpensive to access (17.47)
Source(s): Table created by authors

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