Table 11 Gains for nodes − CART method −...

Table 11

Gains for nodes − CART method − target category: market

Sample	Node	Node		Gain		Response (%)	Index (%)
Sample	Node	N	%	N	%	Response (%)	Index (%)
Training	6	57	7.6	57	20.6	100.0	271.1
	15	86	11.5	62	22.4	72.1	195.5
	11	29	3.9	16	5.8	55.2	149.6
	16	164	21.8	83	30.0	50.6	137.2
	9	41	5.5	10	3.6	24.4	66.1
	12	61	8.1	13	4.7	21.3	57.8
	1	78	10.4	16	5.8	20.5	55.6
	13	123	16.4	20	7.2	16.3	44.1
	14	112	14.9	0	0.0	0.0	0.0
Test	6	17	5.4	17	15.7	100.0	292.6
	15	42	13.3	22	20.4	52.4	153.3
	11	6	1.9	3	2.8	50.0	146.3
	16	78	24.7	45	41.7	57.7	168.8
	9	18	5.7	3	2.8	16.7	48.8
	12	19	6.0	3	2.8	15.8	46.2
	1	27	8.5	4	3.7	14.8	43.3
	13	52	16.5	6	5.6	11.5	33.8
	14	57	18.0	5	4.6	8.8	25.7
	Total	1,067	100	385	100	--	--

Sample	Node	Node		Gain		Response (%)	Index (%)
Sample	Node	N	%	N	%	Response (%)	Index (%)
Training	6	57	7.6	57	20.6	100.0	271.1
	15	86	11.5	62	22.4	72.1	195.5
	11	29	3.9	16	5.8	55.2	149.6
	16	164	21.8	83	30.0	50.6	137.2
	9	41	5.5	10	3.6	24.4	66.1
	12	61	8.1	13	4.7	21.3	57.8
	1	78	10.4	16	5.8	20.5	55.6
	13	123	16.4	20	7.2	16.3	44.1
	14	112	14.9	0	0.0	0.0	0.0
Test	6	17	5.4	17	15.7	100.0	292.6
	15	42	13.3	22	20.4	52.4	153.3
	11	6	1.9	3	2.8	50.0	146.3
	16	78	24.7	45	41.7	57.7	168.8
	9	18	5.7	3	2.8	16.7	48.8
	12	19	6.0	3	2.8	15.8	46.2
	1	27	8.5	4	3.7	14.8	43.3
	13	52	16.5	6	5.6	11.5	33.8
	14	57	18.0	5	4.6	8.8	25.7
	Total	1,067	100	385	100	--	--

Source(s): Authors’ elaboration

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