Terminal nodes and predicted impact − most influencing nodes in bold
| Node | Size | Type of game | Business function | Game platform | Game elements |
|---|---|---|---|---|---|
| Market impact | |||||
| 6 | 57 | Gamified environments; serious game; advergame | Marketing | ||
| 11 | 29 | Gamified environments; serious game; advergame | HR; ICT; distribution; procurement; R&D; G&A | Mobile app | Badge; team; choice; challenge; feedback; status bar/progress; cooperation; chat |
| 15 | 86 | Gamified environments; serious game; advergame | Operations | Website; mobile app; live streaming | Competition; challenge; game; status bar/progress; leaderboard; level; theme; customization; chat; game objective |
| 16 | 164 | Gamified environments; serious game; advergame | Operations | Website; mobile app; live streaming | Badge; team; goals; choice; role player; virtual world; feedback; timer; retries; reward; narrative; social network; point; avatar; cooperation; rules; notifications; social interaction |
| Organizational impact | |||||
| 1 | 78 | Simulation game | |||
| 9 | 41 | Gamified environments; serious game; advergame | Operations | Video game; software | |
| 12 | 61 | Gamified environments; serious game; advergame | HR; ICT; distribution; procurement; R&D; G&a | Mobile app | Competition; goals; virtual world; game; retries; leaderboard; level; reward; customization; social network; point; increasing difficulty; avatar; rules; notifications |
| 13 | 123 | Gamified environments; serious game; advergame | HR; ICT; distribution; procurement; R&D; G&a | Website; video game; computer game; software; board game | Badge; goals; choice; status bar/progress; leaderboard; reward; point; rules |
| 14 | 112 | Gamified environments; serious game; advergame | HR; ICT; distribution; procurement; R&D; G&A | Website; video game; computer game; software; board game | Team; competition; challenge; role player; virtual world; feedback; game; timer; retries; level; theme; customization; narrative; social network; avatar; cooperation; game objective; game round; notifications; board; dice; social interaction; card |
| Node | Size | Type of game | Business function | Game platform | Game elements |
|---|---|---|---|---|---|
| 6 | 57 | Gamified environments; serious game; advergame | Marketing | ||
| 11 | 29 | Gamified environments; serious game; advergame | HR; ICT; distribution; procurement; R&D; G&A | Mobile app | Badge; team; choice; challenge; feedback; status bar/progress; cooperation; chat |
| 15 | 86 | Gamified environments; serious game; advergame | Operations | Website; mobile app; live streaming | Competition; challenge; game; status bar/progress; leaderboard; level; theme; customization; chat; game objective |
| 16 | 164 | Gamified environments; serious game; advergame | Operations | Website; mobile app; live streaming | Badge; team; goals; choice; role player; virtual world; feedback; timer; retries; reward; narrative; social network; point; avatar; cooperation; rules; notifications; social interaction |
| 1 | 78 | Simulation game | |||
| 9 | 41 | Gamified environments; serious game; advergame | Operations | Video game; software | |
| 12 | 61 | Gamified environments; serious game; advergame | HR; ICT; distribution; procurement; R&D; G&a | Mobile app | Competition; goals; virtual world; game; retries; leaderboard; level; reward; customization; social network; point; increasing difficulty; avatar; rules; notifications |
| 13 | 123 | Gamified environments; serious game; advergame | HR; ICT; distribution; procurement; R&D; G&a | Website; video game; computer game; software; board game | Badge; goals; choice; status bar/progress; leaderboard; reward; point; rules |
| 14 | 112 | Gamified environments; serious game; advergame | HR; ICT; distribution; procurement; R&D; G&A | Website; video game; computer game; software; board game | Team; competition; challenge; role player; virtual world; feedback; game; timer; retries; level; theme; customization; narrative; social network; avatar; cooperation; game objective; game round; notifications; board; dice; social interaction; card |
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