Value co-creation matrix for participation and involvement in food waste
| Participation and involvement for value co-creation matrix | |
|---|---|
| Creator of value | – Firm – Network partners (restaurants, supermarkets suppliers and local businesses) – Media, content creator and influencer – Social and non-profit organizations – Citizens |
| Process of value co-creation | – Sharing engaging content – Marketing offers, alternative consumption of products – Engagement: individual and at community level – Challenges for reduce food waste – Dissemination and awareness of sustainable and recycling practices – Initiatives, projects and events – Mentions, awards, petitions – Connecting with potential customers – Driving pro environmental app downloads – Increasing brand awareness |
| Resources used | – Technology platform – Social media – Coupon/discount/low prices and special offers – Promotional and original content – Tickets to events and giveaway – Storage facilities – Marketing and communication activities – Partnerships with businesses |
| Participation and involvement for value co-creation matrix | |
|---|---|
| Creator of value | – Firm – Network partners (restaurants, supermarkets suppliers and local businesses) – Media, content creator and influencer – Social and non-profit organizations – Citizens |
| Process of value co-creation | – Sharing engaging content – Marketing offers, alternative consumption of products – Engagement: individual and at community level – Challenges for reduce food waste – Dissemination and awareness of sustainable and recycling practices – Initiatives, projects and events – Mentions, awards, petitions – Connecting with potential customers – Driving pro environmental app downloads – Increasing brand awareness |
| Resources used | – Technology platform – Social media – Coupon/discount/low prices and special offers – Promotional and original content – Tickets to events and giveaway – Storage facilities – Marketing and communication activities – Partnerships with businesses |
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