Value co-creation matrix for motivation and persuasion
| Motivation and persuasion value co-creation matrix | |
|---|---|
| Creator of value | – Firm – Network partners (restaurants, supermarkets suppliers and local business) – Media, content creator and influencer – Social and no profit organizations – Citizens/customer |
| Process of value co-creation | – Enhance loyalty actions – Marketing offers, alternative consumption of products – Dissemination and awareness of sustainability practices – Communicate projects and events – Propose new product use – Propose practical solutions – Connecting with potential customers – Create reinforcement initiatives to sediment food wasting behavior – Driving nudge activities – Increasing brand awareness |
| Resources used | – Technology platform – Social media content – Marketing actions in times – Promotional and original content – Initiatives and events |
| Motivation and persuasion value co-creation matrix | |
|---|---|
| Creator of value | – Firm – Network partners (restaurants, supermarkets suppliers and local business) – Media, content creator and influencer – Social and no profit organizations – Citizens/customer |
| Process of value co-creation | – Enhance loyalty actions – Marketing offers, alternative consumption of products – Dissemination and awareness of sustainability practices – Communicate projects and events – Propose new product use – Propose practical solutions – Connecting with potential customers – Create reinforcement initiatives to sediment food wasting behavior – Driving nudge activities – Increasing brand awareness |
| Resources used | – Technology platform – Social media content – Marketing actions in times – Promotional and original content – Initiatives and events |
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