Table 4. Value co-creation matrix for... | Emerald Publishing

Table 4.

Value co-creation matrix for innovation for sustainability

Innovation for sustainability value co-creation matrix
Creator of value	– Firm – Network partners – Suppliers and local business – Media, content creator and influencer – Social and non-profit organizations – Citizens/customers – Institutional actors
Process of value co-creation	– Sharing engaging content – Marketing offers, alternative consumption of products – Dissemination and awareness of sustainability practices – Practical solutions and update on new normative and practices – Fostering community engagement and connections – Dissemination and awareness of sustainable and recycling practices – Initiatives, projects, events, challenges – Mentions, awards, petitions – Enhance start-up growth and innovation – Driving app downloads – Increasing brand awareness
Resources used	– Technology services and devices – Social media – Open innovation activities – Promotional and original content – New firm processes

Innovation for sustainability value co-creation matrix
Creator of value	– Firm – Network partners – Suppliers and local business – Media, content creator and influencer – Social and non-profit organizations – Citizens/customers – Institutional actors
Process of value co-creation	– Sharing engaging content – Marketing offers, alternative consumption of products – Dissemination and awareness of sustainability practices – Practical solutions and update on new normative and practices – Fostering community engagement and connections – Dissemination and awareness of sustainable and recycling practices – Initiatives, projects, events, challenges – Mentions, awards, petitions – Enhance start-up growth and innovation – Driving app downloads – Increasing brand awareness
Resources used	– Technology services and devices – Social media – Open innovation activities – Promotional and original content – New firm processes

Source(s): Authors’ elaboration