Table A1.
Example of the coding for the first dimension of “information and regulation”
| Example tweet | First-order codes | Second-order dimension |
|---|---|---|
| “Law on foodwaste: 10 million meals were given to the most disadvantaged! by @le_figaro” | Legislative actions, legal incentives | International and public policies and regulations |
| Anti-waste in the form of tales by @Min_Agriculture, we approve! And like all tales, you need an #antigaspi #hero: YOU!) | Policy enforcement | |
| “After France, Italy in turn adopts a law against waste! #Antigaspi” | Government support for food waste reduction | |
“In the Drome, this participatory school trains the younger generation in ecology! By @WedeMai  Education” | Sustainability education | Dissemination and education on sustainability practices |
| “The Green Schools Initiative is teaching kids how to reduce food waste at every meal!” | Environmental programs | |
Limit the #Gaspillage and it's a collective effort! We are ready to motivate all students to create the diff between DDM and DLC and much more when our webinar tomorrow with @refedd and @enactusfrance ( | Green courses | |
“We still love this campaign: antiwaste stories via @ministryofagriculture!  ” | Project promotion, campaign communication | Communicate projects |
| “Join us for a special event on reducing food waste, organized by @eco_group!” | Public awareness campaigns, media outreach | |
| “New law in place to support businesses that reduce food waste with tax benefits! #foodwastefree” | Fiscal support for sustainability, subsidies for waste reduction | Promote guidelines or fiscal measures |
| “France promotes a new set of national guidelines for reducing food waste across restaurants and food industries!” | Government guidelines on waste management, fiscal guidelines | |
“96% of Francais think it's important to reduce food waste @tns_sofres  tude food60” | Recycling programs, public education on recycling, circular economy awareness | Dissemination and awareness of sustainable and recycling practices |
“Help us spread the word about the importance of recycling food packaging and reducing waste!  ” | Recycling campaigns, sustainability awareness | |
“Camilla Parker Bowles helps @jamieoliver turn food surplus into a feast! by @bbc  anti-waste” | Promotion of sustainability events, public initiatives | Promotion of initiatives, projects, and events |
| How retailers and manufacturers are embracing #foodTech by @LSA_CC | Community projects for waste reduction | |
| We’re at the #InnoFoodCorner at @AtelierChefs: come and say hello #antigaspi until Saturday! | Local community engagement | |
| “Attend our upcoming event to learn more about reducing food waste in your community!” | Event marketing | |
| “Small meeting between @fhollande and @laaminou co-founder of vivatech launch! Startup anti waste food-tech” | Social influence | Mentions, awards, petitions |
Hey @N_Hulot we hope you didn’t miss Too Good To Go’s pitch at #ANEDD2017: we even won the ‘Coup de Coeur’ Award!  | Awards for sustainability efforts | |
| “Sign the petition today to recognize eco-friendly initiatives across the food industry!” | Public petitions for change | |
“In Saintdenis, the Children’s Parliament is fighting back against @le_parisien’s foodwaste ranking!  ecoparlement” | Strategic partnerships, networking for sustainability, business collaborations | Connecting with potential actors |
| “We’re looking to partner with local restaurants to launch a zero-food-waste campaign. Let’s work together!” | Cross-industry collaborations, stakeholder engagement | |
| “Join the movement! Learn how you can reduce food waste with these simple tips. Let’s make the world more sustainable, one meal at a time” | Volunteering opportunities | Fostering community engagement |
| October is the month to fight food waste! With OptiMiam, 1 meal = €1. We’re all responsible! | Community-based initiatives | |
| 32 New signatures for our #MavilleantigaspiSaS Charter! They join the 140 signatory candidates running in the 2nd round of #Municipal2020 Discover all the candidates in the thread | Civic action | |
| “Volunteers needed for our local food recovery initiative. Let’s fight food waste together!” | Volunteer mobilization | |
 i new home! We are launching an anti-GASPI action partnership; Solidarity with the @assoandes Association to support producers in the anti-waste fight! Discover the strength of this partnership of #solidaires and #Environélils | Call to action for local communities |
Source(s): Authors’ own elaboration