Direct paths
| Hypothesis | Path | Β estimate | p-value | t-value | Results |
|---|---|---|---|---|---|
| H1a | Openness to change → purchase intention | 0.08 | 0.04 | 2.11 | Supported |
| H2a | Reasons for → purchase intention | 0.47 | *** | 10.03 | Supported |
| H3a | Reasons against → purchase intention | 0.03 | 0.38 | 0.87 | Not supported |
| Hypothesis | Path | Β estimate | Results | ||
|---|---|---|---|---|---|
| Openness to change → purchase intention | 0.08 | 0.04 | 2.11 | Supported | |
| Reasons for → purchase intention | 0.47 | *** | 10.03 | Supported | |
| Reasons against → purchase intention | 0.03 | 0.38 | 0.87 | Not supported |
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