Results of mediation analysis
| Hypotheses | Relationship | Direct without mediator | Direct with mediator | Indirect effects | Results | Outcome |
|---|---|---|---|---|---|---|
| H1b | Openness to change → attitude → purchase intention | 0.43 (0.01) | 0.30 (0.02) | 0.21 (0.01) | Partial | Supported |
| H1c | Openness to change → subjective norms → purchase intention | 0.22 (0.01) | 0.16 (0.01) | 0.05 (0.02) | Partial | Supported |
| H1d | Openness to change → perceived behavioural control → purchase intention | 0.34 (0.01) | 0.16 (0.01) | 0.06 (0.01) | Partial | Supported |
| H2b | Reasons for → attitude → purchase intention | 0.55 (0.01) | 0.36 (0.01) | 0.13 (0.01) | Partial | Supported |
| H2c | Reasons for → subjective norms → purchase intention | 0.42 (0.01) | 0.27 (0.01) | 0.03 (0.02) | Partial | Supported |
| H2d | Reasons for → perceived behavioural control → purchase intention | 0.42 (0.02)) | 0.41 (0.01) | 0.04 (0.01) | Partial | Supported |
| H3b | Reasons against → attitude → purchase intention | 0.02 (0.87) | 0.00 (0.87) | −0.00 (0.83) | No mediation | Not supported |
| H3c | Reasons against → subjective norms → purchase intention | −0.04 (0.16) | −0.07 (0.14) | −0.00 (0.07) | No mediation | Not supported |
| H3d | Reasons against → perceived behavioural control → purchase intention | 0.09 (0.04) | 0.07 (0.04) | 0.01 (0.05) | partial | Supported |
| Hypotheses | Relationship | Direct without mediator | Direct with mediator | Indirect effects | Results | Outcome |
|---|---|---|---|---|---|---|
| Openness to change → attitude → purchase intention | 0.43 (0.01) | 0.30 (0.02) | 0.21 (0.01) | Partial | Supported | |
| Openness to change → subjective norms → purchase intention | 0.22 (0.01) | 0.16 (0.01) | 0.05 (0.02) | Partial | Supported | |
| Openness to change → perceived behavioural control → purchase intention | 0.34 (0.01) | 0.16 (0.01) | 0.06 (0.01) | Partial | Supported | |
| Reasons for → attitude → purchase intention | 0.55 (0.01) | 0.36 (0.01) | 0.13 (0.01) | Partial | Supported | |
| Reasons for → subjective norms → purchase intention | 0.42 (0.01) | 0.27 (0.01) | 0.03 (0.02) | Partial | Supported | |
| Reasons for → perceived behavioural control → purchase intention | 0.42 (0.02)) | 0.41 (0.01) | 0.04 (0.01) | Partial | Supported | |
| Reasons against → attitude → purchase intention | 0.02 (0.87) | 0.00 (0.87) | −0.00 (0.83) | No mediation | Not supported | |
| Reasons against → subjective norms → purchase intention | −0.04 (0.16) | −0.07 (0.14) | −0.00 (0.07) | No mediation | Not supported | |
| Reasons against → perceived behavioural control → purchase intention | 0.09 (0.04) | 0.07 (0.04) | 0.01 (0.05) | partial | Supported |
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