Willingness to pay a premium for sustainable brands
| Willingness to pay | % |
|---|---|
| No, price is most important to me | 5.60 |
| I would consider it depending on the product and the price difference | 37.70 |
| Yes, I’m willing to pay a small premium for sustainable products | 33.00 |
| Yes, I’m willing to pay a higher premium for sustainable products whenever possible | 23.60 |
| Willingness to pay | % |
|---|---|
| No, price is most important to me | 5.60 |
| I would consider it depending on the product and the price difference | 37.70 |
| Yes, I’m willing to pay a small premium for sustainable products | 33.00 |
| Yes, I’m willing to pay a higher premium for sustainable products whenever possible | 23.60 |
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