Table 10. Consumer interest in... | Emerald Publishing

Table 10.

Consumer interest in sustainable business practices by age group

Sustainable practice category	18–24	25–34	35–44	45–54	Total
Environmental practices
N	78	90	137	28	333
%	51.3	54.2	54.2	41.2
Social responsibilities
N	72	57	98	32	259
%	47.4	34.3	38.7	47.1
Ethical sources of materials
N	81	99	145	45	370
%	53.3	59.6	57.3	66.2
Overall brand transparency on sustainability efforts
N	73	76	111	33	293
%	48.0	45.8	43.9	48.5
None of these are important to me
N	73	73	113	32	291
%	48.0	44.0	44.7	47.1
Total
N	152	166	253	68	639

Sustainable practice category	18–24	25–34	35–44	45–54	Total
Environmental practices
N	78	90	137	28	333
%	51.3	54.2	54.2	41.2
Social responsibilities
N	72	57	98	32	259
%	47.4	34.3	38.7	47.1
Ethical sources of materials
N	81	99	145	45	370
%	53.3	59.6	57.3	66.2
Overall brand transparency on sustainability efforts
N	73	76	111	33	293
%	48.0	45.8	43.9	48.5
None of these are important to me
N	73	73	113	32	291
%	48.0	44.0	44.7	47.1
Total
N	152	166	253	68	639

Source(s): Author’s own work