Table 2.
Validity of research instrument
Variables
No. ofitems
Kaiser-Meyer-Olkin (KMO)
Barlett’s testof sphericity
Sig.
Average varianceextracted (AVE)
Remark
Green promotion
5
0.865
117.633
0.000
0.641
Accepted
Customer awareness
5
0.686
145.581
0.000
0.874
Accepted
Variables
No. ofitems
Kaiser-Meyer-Olkin (
KMO
)
Barlett’s testof sphericity
Sig.
Average varianceextracted (
AVE
)
Remark
Green promotion
5
0.865
117.633
0.000
0.641
Accepted
Customer awareness
5
0.686
145.581
0.000
0.874
Accepted
Source(s):
Researchers’ work (2024)
[ViewLarge]
Close Modal
Close Modal
This Feature Is Available To Subscribers Only
Sign In
or
Create an Account
Close Modal
Close Modal