Descriptive statistics and intercorrelations for all variables
| Variable | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
|---|---|---|---|---|---|---|---|---|
| 1. Attitude | 1 | 0.579** | 0.399** | 0.377** | 0.617** | 0.197** | 0.11 | 0.600** |
| 2. Subjective norm | — | 1 | 0.487** | 0.284** | 0.395** | 0.141* | 0.199** | 0.554** |
| 3. PBC | 1 | 0.329** | 0.451** | 0.052 | 0.216** | 0.475** | ||
| 4. Knowledge | 1 | 0.217** | 0.039 | 0.130 | 0.295** | |||
| 5. PCE | 1 | 0.024 | 0.197** | 0.585** | ||||
| 6. Price | 1 | 0.067 | 0.037 | |||||
| 7. Availability | 1 | 0.258** | ||||||
| 8. Intention | 1 | |||||||
| Number of items | 3 | 3 | 3 | 3 | 3 | 2 | 3 | 4 |
| Mean | 3.83 | 3.22 | 3.30 | 3.33 | 3.48 | 3.93 | 2.03 | 2.56 |
| SD | 0.81 | 0.78 | 0.79 | 0.81 | 0.82 | 0.82 | 1.04 | 0.79 |
| Cronbach’s α | 0.71 | 0.75 | 0.70 | 0.75 | 0.72 | 0.73 | 0.71 | 0.87 |
| Variable | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
|---|---|---|---|---|---|---|---|---|
| 1. Attitude | 1 | 0.579** | 0.399** | 0.377** | 0.617** | 0.197** | 0.11 | 0.600** |
| 2. Subjective norm | — | 1 | 0.487** | 0.284** | 0.395** | 0.141* | 0.199** | 0.554** |
| 3. | 1 | 0.329** | 0.451** | 0.052 | 0.216** | 0.475** | ||
| 4. Knowledge | 1 | 0.217** | 0.039 | 0.130 | 0.295** | |||
| 5. | 1 | 0.024 | 0.197** | 0.585** | ||||
| 6. Price | 1 | 0.067 | 0.037 | |||||
| 7. Availability | 1 | 0.258** | ||||||
| 8. Intention | 1 | |||||||
| Number of items | 3 | 3 | 3 | 3 | 3 | 2 | 3 | 4 |
| Mean | 3.83 | 3.22 | 3.30 | 3.33 | 3.48 | 3.93 | 2.03 | 2.56 |
| 0.81 | 0.78 | 0.79 | 0.81 | 0.82 | 0.82 | 1.04 | 0.79 | |
| Cronbach’s α | 0.71 | 0.75 | 0.70 | 0.75 | 0.72 | 0.73 | 0.71 | 0.87 |
PBC = perceived behavioral control; PCE = perceived consumer effectiveness;
***p < 0.001; **p < 0.01; *p < 0.05
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