Model estimation results (Study 1)
| Dependent variables | ||||
|---|---|---|---|---|
| Brand betrayal (BET) | Brand shame (SHA) | Desire for retaliation (RET) | Negative word-of-mouth (NWOM) | |
| Predictors | ||||
| DIS | 0.879 (0.035)*** | – | 0.243 (0.056) *** | – |
| BET | – | 0.757 (0.032) *** | – | – |
| SHA | – | – | 0.278 (0.063) *** | – |
| RET | – | – | – | 1.120 (0.059) *** |
| Controls | ||||
| Relationship length | −0.007 (0.027) | 0.029 (0.029) | −0.028 (0.028) | −0.043 (0.031) |
| Relationship quality | 0.031 (0.023) | 0.008 (0.024) | 0.053 (0.024) | −0.134 (0.026) *** |
| R² | 89.4% | 73.9% | 42.9% | 74.2% |
| Model fit | χ² = 179.07, df = 63, χ²/df = 2.842, RMSEA = 0.054, CFI = 0.980, SRMR = 0.040 | |||
| Dependent variables | ||||
|---|---|---|---|---|
| Brand betrayal ( | Brand shame ( | Desire for retaliation ( | Negative word-of-mouth ( | |
| 0.879 (0.035)*** | – | 0.243 (0.056) *** | – | |
| – | 0.757 (0.032) *** | – | – | |
| – | – | 0.278 (0.063) *** | – | |
| – | – | – | 1.120 (0.059) *** | |
| Relationship length | −0.007 (0.027) | 0.029 (0.029) | −0.028 (0.028) | −0.043 (0.031) |
| Relationship quality | 0.031 (0.023) | 0.008 (0.024) | 0.053 (0.024) | −0.134 (0.026) *** |
| 89.4% | 73.9% | 42.9% | 74.2% | |
| Model fit | ||||
DIS = dissatisfaction; column entries refer to unstandardized regression coefficients (standard errors in parentheses). Figures correspond to hypothesized parameters (one-tailed test for hypothesized effects); ***p < 0.001
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