Scenario (Study 1)
| Intro | Please read the following scenario carefully as the subsequent questions will ask about your reaction to this particular scenario! |
| Scenario | Imagine that you have recently bought your favorite brand. However, soon afterwards you got feedback from multiple independent sources (including online reviews, specialized press and personal friends’ comments) that the brand you have purchased was rated as a worse choice compared to its major competitor |
| Outro | Please familiarize yourself with this situation and then continue with the survey |
| Intro | Please read the following scenario carefully as the subsequent questions will ask about your reaction to this particular scenario! |
| Scenario | Imagine that you have recently bought your favorite brand. However, soon afterwards you got feedback from multiple independent sources (including online reviews, specialized press and personal friends’ comments) that the brand you have purchased was rated as a worse choice compared to its major competitor |
| Outro | Please familiarize yourself with this situation and then continue with the survey |
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