Table 1. Overview of the existing...

Table 1.

Overview of the existing empirical literature on organic products/brands and consumers’ perceptions and responses

		Being (static) vs. turning (dynamic) organic perspective		Product-brand-market perspective			Variables included in the model		Study type
Authors	Product	Static	Dynamic	Product	Brand	Market	Moderator(s)	Mediator(s)
Bartels and Hoogendam (2011)	Food	✓			✓			✓	Survey
Bauer et al. (2013)	Food	✓		✓	✓		✓		Experiments
Bezawada and Pauwels (2013)	Food and nonfood	✓		✓	✓	✓			Sales data
Bryła (2016)	Food	✓		✓					Survey
Çabuk et al. (2014)	Food	✓		✓				✓	Survey
Cervellon and I. Carey (2014)	Cosmetics	✓		✓			✓		Analysis of reviews + experiments
Davcik and Sharma (2015)	Food	✓		✓	✓	✓	✓		Scanner data
Ellison et al. (2016)	Food	✓		✓	✓		✓		Experiment
Gottschalk and Leistner (2013)	Food	✓		✓					Survey
Hempel and Hamm (2016)	Food	✓		✓		✓	✓		Choice experiment/survey
Hsu and Chen (2014)	Food	✓		✓			✓		Experiment
Hwang (2016)	Food	✓		✓					Survey
Hwang and Chung (2019)	Food	✓		✓	✓		✓		Survey
Isojärvi and Aspara (2023)	FMCG	✓		✓			✓		Experiment
Janssen and Hamm (2012)	Food	✓		✓		✓			Choice experiment
Jongmans et al. (2019)	Food	✓		✓	✓				Surveys
Juhl et al. (2017)	Food	✓		✓		✓			Scanner data
Lee and Yun (2015)	Food	✓		✓				✓	Survey
Lockie et al. (2004)	Food	✓		✓				✓	Survey
Mai et al. (2021)	FMCG	✓		✓		✓	✓		Scanner data + survey
Mainardes et al. (2017)	Food	✓		✓				✓	Surveys
Marian and Thøgersen (2013)	Food	✓		✓				✓	Survey
Nadricka et al. (2020)	Food	✓		✓			✓	✓	Experiments
Ngobo (2011)	FMCG	✓		✓	✓	✓			Scanner data
Nie and Zepeda (2011)	Food	✓		✓	✓				Survey
Nuttavuthisit and Thøgersen (2017)	Food	✓		✓				✓	Survey
Perrini et al. (2010)	Food	✓		✓	✓				Survey
Persaud and Schillo (2017)	Food	✓		✓			✓	✓	Survey
Pino et al. (2012)	Food	✓		✓				✓	Survey
Prentice et al. (2019)	Food	✓		✓	✓		✓	✓	Survey
Reinders and Bartels (2017)	Food	✓		✓	✓	✓	✓	✓	Survey
Septianto and Kemper (2021)	Food	✓		✓			✓	✓	Experiments
Stolz et al. (2011)	Food	✓		✓					Lab purchase simulations
Taghikhah et al. (2021)	Wine	✓		✓					Survey
Tarkiainen and Sundqvist (2009)	Food	✓		✓			✓		Survey
Thøgersen et al. (2021)	Food	✓		✓		✓		✓	Survey
Tsakiridou et al. (2008)	Food	✓		✓					Survey
Van Doorn and Verhoef (2011)	Food	✓		✓		✓	✓		Experiments
Van Doorn and Verhoef (2015)	Food	✓		✓	✓	✓	✓	✓	Scan data + survey
Van Herpen et al. (2012)	Food	✓		✓	✓	✓	✓		Sales data
Yadav and Pathak (2016)	Food	✓		✓					Survey
Yuan et al. (2022)	Food/clothes	✓		✓			✓	✓	Survey
Zagata (2012)	Food	✓		✓				✓	Survey
This study	Food	✓	✓	✓	✓	✓	✓	✓	Experiments

		Being (static) vs. turning (dynamic) organic perspective		Product-brand-market perspective			Variables included in the model		Study type
Authors	Product	Static	Dynamic	Product	Brand	Market	Moderator(s)	Mediator(s)
Bartels and Hoogendam (2011)	Food	✓			✓			✓	Survey
Bauer et al. (2013)	Food	✓		✓	✓		✓		Experiments
Bezawada and Pauwels (2013)	Food and nonfood	✓		✓	✓	✓			Sales data
Bryła (2016)	Food	✓		✓					Survey
Çabuk et al. (2014)	Food	✓		✓				✓	Survey
Cervellon and I. Carey (2014)	Cosmetics	✓		✓			✓		Analysis of reviews + experiments
Davcik and Sharma (2015)	Food	✓		✓	✓	✓	✓		Scanner data
Ellison et al. (2016)	Food	✓		✓	✓		✓		Experiment
Gottschalk and Leistner (2013)	Food	✓		✓					Survey
Hempel and Hamm (2016)	Food	✓		✓		✓	✓		Choice experiment/survey
Hsu and Chen (2014)	Food	✓		✓			✓		Experiment
Hwang (2016)	Food	✓		✓					Survey
Hwang and Chung (2019)	Food	✓		✓	✓		✓		Survey
Isojärvi and Aspara (2023)	FMCG	✓		✓			✓		Experiment
Janssen and Hamm (2012)	Food	✓		✓		✓			Choice experiment
Jongmans et al. (2019)	Food	✓		✓	✓				Surveys
Juhl et al. (2017)	Food	✓		✓		✓			Scanner data
Lee and Yun (2015)	Food	✓		✓				✓	Survey
Lockie et al. (2004)	Food	✓		✓				✓	Survey
Mai et al. (2021)	FMCG	✓		✓		✓	✓		Scanner data + survey
Mainardes et al. (2017)	Food	✓		✓				✓	Surveys
Marian and Thøgersen (2013)	Food	✓		✓				✓	Survey
Nadricka et al. (2020)	Food	✓		✓			✓	✓	Experiments
Ngobo (2011)	FMCG	✓		✓	✓	✓			Scanner data
Nie and Zepeda (2011)	Food	✓		✓	✓				Survey
Nuttavuthisit and Thøgersen (2017)	Food	✓		✓				✓	Survey
Perrini et al. (2010)	Food	✓		✓	✓				Survey
Persaud and Schillo (2017)	Food	✓		✓			✓	✓	Survey
Pino et al. (2012)	Food	✓		✓				✓	Survey
Prentice et al. (2019)	Food	✓		✓	✓		✓	✓	Survey
Reinders and Bartels (2017)	Food	✓		✓	✓	✓	✓	✓	Survey
Septianto and Kemper (2021)	Food	✓		✓			✓	✓	Experiments
Stolz et al. (2011)	Food	✓		✓					Lab purchase simulations
Taghikhah et al. (2021)	Wine	✓		✓					Survey
Tarkiainen and Sundqvist (2009)	Food	✓		✓			✓		Survey
Thøgersen et al. (2021)	Food	✓		✓		✓		✓	Survey
Tsakiridou et al. (2008)	Food	✓		✓					Survey
Van Doorn and Verhoef (2011)	Food	✓		✓		✓	✓		Experiments
Van Doorn and Verhoef (2015)	Food	✓		✓	✓	✓	✓	✓	Scan data + survey
Van Herpen et al. (2012)	Food	✓		✓	✓	✓	✓		Sales data
Yadav and Pathak (2016)	Food	✓		✓					Survey
Yuan et al. (2022)	Food/clothes	✓		✓			✓	✓	Survey
Zagata (2012)	Food	✓		✓				✓	Survey
This study	Food	✓	✓	✓	✓	✓	✓	✓	Experiments

Note(s): This table only considers quantitative-based articles that have been published in A* or A journals according to the ABDC journal ranking list available at: https://abdc.edu.au/abdc-journal-quality-list/

Source(s): Authors’ own work

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