Study 1: Descriptive statistics (means and standard deviations)
| Variables | Control condition (n = 62) | Always been producing organic condition (n = 67) | Turning organic condition (n = 60) |
|---|---|---|---|
| Purchase intentions | 3.96 (1.68) | 3.72 (1.39) | 3.82 (1.54) |
| Perceived product quality | 5.08 (1.11) | 5.00 (1.00) | 5.35 (1.14) c |
| Perceived brand adaptability | 4.34 (1.17) | 4.36 (1.13) | 5.13 (1.24) a, b |
| Liking (covariate) | 6.13 (1.23) | 6.19 (1.25) | 6.17 (1.37) |
| Brand familiarity | 1.50 (1.29) | 1.30 (0.88) | 1.57 (1.35) |
| Variables | Control condition | Always been producing | Turning organic |
|---|---|---|---|
| Purchase intentions | 3.96 (1.68) | 3.72 (1.39) | 3.82 (1.54) |
| Perceived product quality | 5.08 (1.11) | 5.00 (1.00) | 5.35 (1.14) c |
| Perceived brand adaptability | 4.34 (1.17) | 4.36 (1.13) | 5.13 (1.24) a, b |
| Liking (covariate) | 6.13 (1.23) | 6.19 (1.25) | 6.17 (1.37) |
| Brand familiarity | 1.50 (1.29) | 1.30 (0.88) | 1.57 (1.35) |
Note(s):
aSignificantly different from control condition at least at the 0.05 level.
bSignificantly different from “Always been producing organic” condition at least at the 0.05 level.
cSignificantly different from “Always been producing organic” condition at least at the 0.10 level
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