Table 4. Regression estimates...

Table 4.

Regression estimates (unstandardized) from studies 1 and 2

		Study 1 (Chocolates, n = 189)		Study 2 (Tomato sauce, n = 488)
Direct effects		Coef.	p	Coef.	p
Turning organic →	PBA	0.78^***	< 0.001	0.64^***	< 0.001
	PPQ	0.06	0.756	0.67^***	< 0.001
	Purchase intentions	−0.57^*	0.024	0.01	0.928
PBA →	PPQ	0.26^***	< 0.001	0.35^***	< 0.001
	Purchase intentions	0.41^***	< 0.001	0.27^***	< 0.001
PPQ →	Purchase intentions	0.40^***	< 0.001	0.35^***	< 0.001
Covariates
Liking →	PBA	0.11	0.116	0.31^***	< 0.001
	PPQ	0.14^*	0.017	0.25^***	< 0.001
	Purchase intentions	0.08	0.287	0.32^***	< 0.001
Total and indirect effects		Coef	95 % CI	Coef	95 % CI
Total effect		−0.018	−0.146, 0.100	0.482^***	0.348, 0.628
Turning organic → PBA → Purchase intentions		0.323^*	0.128, 0.565	0.173^**	0.093, 0.279
Turning organic → PPQ → Purchase intentions		0.023	−0.127, 0.224	0.231^***	0.137, 0.347
Turning organic → PBA → PPQ → Purchase intentions		0.080^*	0.020, 0.174	0.079^*	0.044, 0.121
Turning organic → PBA → PH → Purchase intentions		–	–	0.079^*	0.031, 0.129
Turning organic → PBI → PBA → PPQ → Purchase intentions		–	–	0.023^*	0.009, 0.043

		Study 1(Chocolates,n = 189)		Study 2(Tomato sauce,n = 488)
Direct effects		Coef.	p	Coef.	p
Turning organic →	PBA	0.78^***	< 0.001	0.64^***	< 0.001
	PPQ	0.06	0.756	0.67^***	< 0.001
	Purchase intentions	−0.57^*	0.024	0.01	0.928
PBA →	PPQ	0.26^***	< 0.001	0.35^***	< 0.001
	Purchase intentions	0.41^***	< 0.001	0.27^***	< 0.001
PPQ →	Purchase intentions	0.40^***	< 0.001	0.35^***	< 0.001
Covariates
Liking →	PBA	0.11	0.116	0.31^***	< 0.001
	PPQ	0.14^*	0.017	0.25^***	< 0.001
	Purchase intentions	0.08	0.287	0.32^***	< 0.001
Total and indirect effects		Coef	95 % CI	Coef	95 % CI
Total effect		−0.018	−0.146, 0.100	0.482^***	0.348, 0.628
Turning organic → PBA → Purchase intentions		0.323^*	0.128, 0.565	0.173^**	0.093, 0.279
Turning organic → PPQ → Purchase intentions		0.023	−0.127, 0.224	0.231^***	0.137, 0.347
Turning organic → PBA → PPQ → Purchase intentions		0.080^*	0.020, 0.174	0.079^*	0.044, 0.121
Turning organic → PBA → PH → Purchase intentions		–	–	0.079^*	0.031, 0.129
Turning organic → PBI → PBA → PPQ → Purchase intentions		–	–	0.023^*	0.009, 0.043

Note(s):

PBA = Perceived Brand Adaptability; PPQ = Perceived Product Quality; PBI = Perceived Brand Innovativeness; PH = Perceived Healthiness;

***p < 0.001;

**p < 0.01;

*p < 0.05

Source(s): Authors’ own work

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