General interview guide
| Theme | Main questions | Example of follow-up |
|---|---|---|
| The individual | What is your role in relation to ReTuna/the store/the department? | Background/previous experience? |
| What works well/not well? | ||
| What could be done differently? | ||
| What experiences have you gained? | ||
| The mall/store | How did the store start, and what was its purpose? | What preparations were made? |
| How is the store organised? | What goals do you have? | |
| How does your store compare to others? | Who and what is involved in organising the store? | |
| How does collaboration within ReTuna work? | What support do you receive? | |
| Do you collaborate with anyone, internally and externally? | ||
| What are the rental arrangements? | ||
| Customers | How would you describe your customers? | Who is/do you want as customers? |
| How do you communicate with them? How do customers behave in the store? | ||
| Used goods handling | How do you work with donated goods? | How is sorting handled at the facility? |
| Can you describe the process? | Do you repair or redesign goods? | |
| Are there items that are not sold/re-circulated? | What happens to unsold items? | |
| Do you use any tools/support sort, develop or price items? | ||
| Do you have fixed times for removing items? | ||
| What is disposed of? | ||
| What happens to goods that is not accepted? | ||
| Marketing/communication | How do you work with marketing and communication? | Which channels do you use? |
| What is the goal of your communication? | ||
| What response have you received? | ||
| Visual merchandising/store strategy? | ||
| Sustainability | What does sustainability mean to you? | In what ways is your business sustainable? |
| How do you measure sustainability? How are different dimensions of sustainability reflected? | ||
| Follow-up (for repeat interviews) | What has changed since last time? | How has the store developed? |
| Business model/concept? | ||
| Sales? | ||
| Products? | ||
| Customers? | ||
| Events? | ||
| Visual merchandising? | ||
| ReTuna as a mall? |
| Theme | Main questions | Example of follow-up |
|---|---|---|
| The individual | What is your role in relation to ReTuna/the store/the department? | Background/previous experience? |
| What works well/not well? | ||
| What could be done differently? | ||
| What experiences have you gained? | ||
| The mall/store | How did the store start, and what was its purpose? | What preparations were made? |
| How is the store organised? | What goals do you have? | |
| How does your store compare to others? | Who and what is involved in organising the store? | |
| How does collaboration within ReTuna work? | What support do you receive? | |
| Do you collaborate with anyone, internally and externally? | ||
| What are the rental arrangements? | ||
| Customers | How would you describe your customers? | Who is/do you want as customers? |
| How do you communicate with them? How do customers behave in the store? | ||
| Used goods handling | How do you work with donated goods? | How is sorting handled at the facility? |
| Can you describe the process? | Do you repair or redesign goods? | |
| Are there items that are not sold/re-circulated? | What happens to unsold items? | |
| Do you use any tools/support sort, develop or price items? | ||
| Do you have fixed times for removing items? | ||
| What is disposed of? | ||
| What happens to goods that is not accepted? | ||
| Marketing/communication | How do you work with marketing and communication? | Which channels do you use? |
| What is the goal of your communication? | ||
| What response have you received? | ||
| Visual merchandising/store strategy? | ||
| Sustainability | What does sustainability mean to you? | In what ways is your business sustainable? |
| How do you measure sustainability? How are different dimensions of sustainability reflected? | ||
| Follow-up (for repeat interviews) | What has changed since last time? | How has the store developed? |
| Business model/concept? | ||
| Sales? | ||
| Products? | ||
| Customers? | ||
| Events? | ||
| Visual merchandising? | ||
| ReTuna as a mall? |
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