Table 1. Psychometric properties and...

Table 1.

Psychometric properties and results of confirmatory factor analysis

Item	Standardized loadings	Cronbach’s alpha	Composite reliability	AVE
Violation of quality maxim^a		0.919	0.942	0.803
Distorted – accurate (r)
Altered – authentic (r)	0.909
Fabricated – genuine (r)	0.903
False – true (r)	0.892
Violation of quantity maxim^a		0.941	0.923	0.749
Uninformative – informative (r)	0.888
Incomplete – complete (r)	0.852
Nondisclosive – disclosive (r)	0.909
Concealing – revealing (r)	0.810
Violation of relevance maxim¹		0.901	0.900	0.752
Inappropriate – appropriate (r)	0.885
Nonapplicable – applicable (r)	0.899
Impertinent – pertinent (r)	0.815
Violation of clarity maxim¹		0.935	0.936	0.787
Ambiguous – clear (r)	0.781
Indefinite – definite (r)	0.945
Vague – precise (r)	0.896
Obscure – straight forward (r)	0.917
Perceived customer manipulation (Restriction of autonomy)^b		0.940	0.942	0.763
I felt free to do things my own way	0.834
I felt that I had a lot of control over my visiting experiences at this online shop	0.816
I believe that I had a choice over whether to buy the product	0.883
I felt like it was my own choice as to buy the product	0.919
I feel like I decided by myself	0.912
Perceived customer manipulation (Bad information quality)^b		0.954	0.954	0.777
The information provided is consistent	0.827
The information provided is objective	0.819
The information provided is believable	0.929
The information provided is trustworthy	0.931
The information provided is credible	0.899
The information provided is reasonable	0.877
Perceived customer manipulation (Feeling tricked)^b		0.901	0.902	0.649
To accomplish its own objectives, the online shop alters the facts slightly	0.756
To accomplish its own objectives, the online shop promises to do things without actually doing them	0.790
The online shop attempted to close the sale before all of my concerns were addressed	0.829
The online shop kept pushing me toward one product when I was interested in another	0.911
The online shop was more interested in selling me his or her recommendation than the product I wanted	0.839
Attitude toward the website^a		0.942	0.943	0.801
This website is bad – This website is good	0.891
I dislike this website – I like this website	0.892
I react unfavorably toward this website – I react favorably toward this website	0.915
I have negative feelings toward this website – I have positive feelings toward this website	0.892
Purchase intention^b
How likely is it that you would have completed the purchase?
Loyalty intentions^b		0.946	0.947	0.856
I will choose this online shop in the future	0.915
I will prefer to choose this online shop over other online shops	0.936
I will recommend this online shop to someone else	0.924
Perceived customer manipulation (second order)			0.794	0.573
Restriction of autonomy	0.695
Bad information quality	0.948
Feeling tricked	0.580

Item	Standardized loadings	Cronbach’s alpha	Composite reliability	AVE
Violation of quality maxim^a		0.919	0.942	0.803
Distorted – accurate (r)
Altered – authentic (r)	0.909
Fabricated – genuine (r)	0.903
False – true (r)	0.892
Violation of quantity maxim^a		0.941	0.923	0.749
Uninformative – informative (r)	0.888
Incomplete – complete (r)	0.852
Nondisclosive – disclosive (r)	0.909
Concealing – revealing (r)	0.810
Violation of relevance maxim¹		0.901	0.900	0.752
Inappropriate – appropriate (r)	0.885
Nonapplicable – applicable (r)	0.899
Impertinent – pertinent (r)	0.815
Violation of clarity maxim¹		0.935	0.936	0.787
Ambiguous – clear (r)	0.781
Indefinite – definite (r)	0.945
Vague – precise (r)	0.896
Obscure – straight forward (r)	0.917
Perceived customer manipulation (Restriction of autonomy)^b		0.940	0.942	0.763
I felt free to do things my own way	0.834
I felt that I had a lot of control over my visiting experiences at this online shop	0.816
I believe that I had a choice over whether to buy the product	0.883
I felt like it was my own choice as to buy the product	0.919
I feel like I decided by myself	0.912
Perceived customer manipulation (Bad information quality)^b		0.954	0.954	0.777
The information provided is consistent	0.827
The information provided is objective	0.819
The information provided is believable	0.929
The information provided is trustworthy	0.931
The information provided is credible	0.899
The information provided is reasonable	0.877
Perceived customer manipulation (Feeling tricked)^b		0.901	0.902	0.649
To accomplish its own objectives, the online shop alters the facts slightly	0.756
To accomplish its own objectives, the online shop promises to do things without actually doing them	0.790
The online shop attempted to close the sale before all of my concerns were addressed	0.829
The online shop kept pushing me toward one product when I was interested in another	0.911
The online shop was more interested in selling me his or her recommendation than the product I wanted	0.839
Attitude toward the website^a		0.942	0.943	0.801
This website is bad – This website is good	0.891
I dislike this website – I like this website	0.892
I react unfavorably toward this website – I react favorably toward this website	0.915
I have negative feelings toward this website – I have positive feelings toward this website	0.892
Purchase intention^b
How likely is it that you would have completed the purchase?
Loyalty intentions^b		0.946	0.947	0.856
I will choose this online shop in the future	0.915
I will prefer to choose this online shop over other online shops	0.936
I will recommend this online shop to someone else	0.924
Perceived customer manipulation (second order)			0.794	0.573
Restriction of autonomy	0.695
Bad information quality	0.948
Feeling tricked	0.580

Note(s):

^a measured on semantic differential scales; ^b measured on seven-point Likert-scales; AVE = average variance extracted

Source(s): Authors’ own work

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