Table 2. Descriptive statistics and... | Emerald Publishing

Table 2.

Descriptive statistics and correlations

	Correlation coefficients
Description	1	2	3	4	5	6	7	8
1 Violation of quality maxim	0.896
2 Violation of quantity maxim	0.765	0.866
3 Violation of relevance maxim	0.736	0.848	0.867
4 Violation of clarity maxim	0.815	0.786	0.774	0.887
5 Perceived customer manipulation	0.543	0.662	0.635	0.577	0.760
6 Attitude toward the website	−0.648	−0.634	−0.613	−0.588	−0.572	0.897
7 Purchase intention	−0.419	−0.396	−0.396	−0.413	−0.370	0.643	-
8 Loyalty intentions	−0.495	−0.463	−0.445	−0.444	−0.384	0.766	0.657	0.925
Mean	4.858	5.021	5.106	5.045	3.012	4.2	3.495	3.168
SD	1.341	1.36	1.238	1.37	1.131	1.436	1.842	1.57
Average variance extracted (AVE)	0.803	0.750	0.752	0.787	0.573	0.806	-	0.856

	Correlation coefficients
Description	1	2	3	4	5	6	7	8
1 Violation of quality maxim	0.896
2 Violation of quantity maxim	0.765	0.866
3 Violation of relevance maxim	0.736	0.848	0.867
4 Violation of clarity maxim	0.815	0.786	0.774	0.887
5 Perceived customer manipulation	0.543	0.662	0.635	0.577	0.760
6 Attitude toward the website	−0.648	−0.634	−0.613	−0.588	−0.572	0.897
7 Purchase intention	−0.419	−0.396	−0.396	−0.413	−0.370	0.643	-
8 Loyalty intentions	−0.495	−0.463	−0.445	−0.444	−0.384	0.766	0.657	0.925
Mean	4.858	5.021	5.106	5.045	3.012	4.2	3.495	3.168
SD	1.341	1.36	1.238	1.37	1.131	1.436	1.842	1.57
Average variance extracted (AVE)	0.803	0.750	0.752	0.787	0.573	0.806	-	0.856

Note(s):

All correlations are significant at p < 0.001. The italic values along the diagonal are the square roots of the AVE

Source(s): Authors’ own work