Table 3. SEM results Path Estimate p...

Table 3.

SEM results

Path	Estimate	p-value	Conclusion
Hypotheses
Scarcity → violation of quality maxim	0.040	0.535	Not supported
Scarcity → violation of quantity maxim	0.223	<0.001	Supported
Scarcity → violation of relevance maxim	0.191	0.003	Supported
Scarcity → violation of clarity maxim	0.098	0.120	Not supported
Sneaking → violation of quality maxim	0.194	0.002	Supported
Sneaking → violation of quantity maxim	0.238	<0.001	Supported
Sneaking → violation of relevance maxim	0.247	<0.001	Supported
Sneaking → violation of clarity maxim	0.245	<0.001	Supported
Scarcity × sneaking → violation of quality maxim	0.139	0.027	Supported
Scarcity × sneaking → violation of quantity maxim	0.322	<0.001	Supported
Scarcity × sneaking → violation of relevance maxim	0.316	<0.001	Supported
Scarcity × sneaking → violation of clarity maxim	0.211	<0.001	Supported
Violation of quality maxim → PCM	0.216	0.032	Supported
Violation of quantity maxim → PCM	0.326	0.025	Supported
Violation of relevance maxim → PCM	0.234	0.107	Not supported
Violation of clarity maxim → PCM	0.110	0.275	Not supported
PCM → attitude toward the website	−0.863	<0.001	Supported
PCM → purchase intention	−0.638	<0.001	Supported
Attitude toward the website → loyalty intentions	0.624	<0.001	Supported
Purchase intention → loyalty intentions	0.286	<0.001	Supported
Control variables
Familiarity with online shopping → PCM	−0.024	0.621	-
Familiarity with online shopping → attitude toward the website	−0.041	0.361	-
Familiarity with online shopping → purchase intention	−0.045	0.356	-
Familiarity with online shopping → loyalty intentions	0.069	0.051	-

Path	Estimate	p-value	Conclusion
Hypotheses
Scarcity → violation of quality maxim	0.040	0.535	Not supported
Scarcity → violation of quantity maxim	0.223	<0.001	Supported
Scarcity → violation of relevance maxim	0.191	0.003	Supported
Scarcity → violation of clarity maxim	0.098	0.120	Not supported
Sneaking → violation of quality maxim	0.194	0.002	Supported
Sneaking → violation of quantity maxim	0.238	<0.001	Supported
Sneaking → violation of relevance maxim	0.247	<0.001	Supported
Sneaking → violation of clarity maxim	0.245	<0.001	Supported
Scarcity × sneaking → violation of quality maxim	0.139	0.027	Supported
Scarcity × sneaking → violation of quantity maxim	0.322	<0.001	Supported
Scarcity × sneaking → violation of relevance maxim	0.316	<0.001	Supported
Scarcity × sneaking → violation of clarity maxim	0.211	<0.001	Supported
Violation of quality maxim → PCM	0.216	0.032	Supported
Violation of quantity maxim → PCM	0.326	0.025	Supported
Violation of relevance maxim → PCM	0.234	0.107	Not supported
Violation of clarity maxim → PCM	0.110	0.275	Not supported
PCM → attitude toward the website	−0.863	<0.001	Supported
PCM → purchase intention	−0.638	<0.001	Supported
Attitude toward the website → loyalty intentions	0.624	<0.001	Supported
Purchase intention → loyalty intentions	0.286	<0.001	Supported
Control variables
Familiarity with online shopping → PCM	−0.024	0.621	-
Familiarity with online shopping → attitude toward the website	−0.041	0.361	-
Familiarity with online shopping → purchase intention	−0.045	0.356	-
Familiarity with online shopping → loyalty intentions	0.069	0.051	-

Note(s):

χ² = 2,231.979; df = 951; χ²/df = 2,347; CFI = 0.924; and RMSEA = 0.06

Source(s): Authors’ own work

[ViewLarge]

Sharing Unavailable