Table 4. SEM results of moderation Path...

Table 4.

SEM results of moderation

Path	Estimate	p-value
Hypotheses
Scarcity → violation of quality maxim	0.040	0.536
Scarcity → violation of quantity maxim	0.425	<0.001
Scarcity → violation of relevance maxim	0.369	0.002
Scarcity → violation of clarity maxim	0.098	0.120
Sneaking → violation of quality maxim	0.193	<0.001
Sneaking → violation of quantity maxim	0.238	<0.001
Sneaking → violation of relevance maxim	0.246	<0.001
Sneaking → violation of clarity maxim	0.245	<0.001
Scarcity × sneaking → violation of quality maxim	0.139	0.027
Scarcity × sneaking → violation of quantity maxim	0.315	<0.001
Scarcity × sneaking → violation of relevance maxim	0.307	<0.001
Scarcity × sneaking → violation of clarity maxim	0.211	<0.001
Violation of quality maxim → PCM	0.210	0.036
Violation of quantity maxim → PCM	0.336	0.020
Violation of relevance maxim → PCM	0.232	0.110
Violation of clarity maxim → PCM	0.109	0.281
PCM → attitude toward the website	−0.861	<0.001
PCM → purchase intention	−0.634	<0.001
Attitude toward the website → loyalty intentions	0.628	<0.001
Purchase intention → loyalty intentions	0.283	<0.001
Moderator familiarity with online-shopping (FWO)
FWO × scarcity → violation of quantity maxim	−0.211	0.036
FWO × scarcity → violation of relevance maxim	−0.186	0.110

Path	Estimate	p-value
Hypotheses
Scarcity → violation of quality maxim	0.040	0.536
Scarcity → violation of quantity maxim	0.425	<0.001
Scarcity → violation of relevance maxim	0.369	0.002
Scarcity → violation of clarity maxim	0.098	0.120
Sneaking → violation of quality maxim	0.193	<0.001
Sneaking → violation of quantity maxim	0.238	<0.001
Sneaking → violation of relevance maxim	0.246	<0.001
Sneaking → violation of clarity maxim	0.245	<0.001
Scarcity × sneaking → violation of quality maxim	0.139	0.027
Scarcity × sneaking → violation of quantity maxim	0.315	<0.001
Scarcity × sneaking → violation of relevance maxim	0.307	<0.001
Scarcity × sneaking → violation of clarity maxim	0.211	<0.001
Violation of quality maxim → PCM	0.210	0.036
Violation of quantity maxim → PCM	0.336	0.020
Violation of relevance maxim → PCM	0.232	0.110
Violation of clarity maxim → PCM	0.109	0.281
PCM → attitude toward the website	−0.861	<0.001
PCM → purchase intention	−0.634	<0.001
Attitude toward the website → loyalty intentions	0.628	<0.001
Purchase intention → loyalty intentions	0.283	<0.001
Moderator familiarity with online-shopping (FWO)
FWO × scarcity → violation of quantity maxim	−0.211	0.036
FWO × scarcity → violation of relevance maxim	−0.186	0.110

Note(s):

χ² = 2,282.96; df = 993; χ²/df = 2,299; CFI = 0.928; and RMSEA = 0.059

Source(s): Authors’ own work

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