Means per group and ANOVA results
| Mean | ANOVA | ||||
|---|---|---|---|---|---|
| Dependent variable | Control | Scarcity | Sneaking | Scarcity × sneaking | p-value |
| Violation of quality maxim | 2.88 | 3.00 | 3.52 | 3.30 | < 0.01 |
| Violation of quantity maxim | 2.42 | 3.05 | 3.16 | 3.42 | < 0.01 |
| Violation of relevance maxim | 2.43 | 2.94 | 3.14 | 3.31 | < 0.01 |
| Violation of clarity maxim | 2.55 | 2.86 | 3.33 | 3.23 | < 0.01 |
| Perceived customer manipulation | 2.41 | 3.15 | 3.11 | 3.49 | < 0.01 |
| Attitude toward the website | 4.84 | 4.46 | 3.60 | 3.62 | < 0.01 |
| Purchase intention | 4.46 | 4.19 | 2.39 | 2.39 | < 0.01 |
| Loyalty intentions | 3.74 | 3.56 | 2.48 | 2.58 | < 0.01 |
| Mean | |||||
|---|---|---|---|---|---|
| Dependent variable | Control | Scarcity | Sneaking | Scarcity × sneaking | |
| Violation of quality maxim | 2.88 | 3.00 | 3.52 | 3.30 | < 0.01 |
| Violation of quantity maxim | 2.42 | 3.05 | 3.16 | 3.42 | < 0.01 |
| Violation of relevance maxim | 2.43 | 2.94 | 3.14 | 3.31 | < 0.01 |
| Violation of clarity maxim | 2.55 | 2.86 | 3.33 | 3.23 | < 0.01 |
| Perceived customer manipulation | 2.41 | 3.15 | 3.11 | 3.49 | < 0.01 |
| Attitude toward the website | 4.84 | 4.46 | 3.60 | 3.62 | < 0.01 |
| Purchase intention | 4.46 | 4.19 | 2.39 | 2.39 | < 0.01 |
| Loyalty intentions | 3.74 | 3.56 | 2.48 | 2.58 | < 0.01 |
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