Summary of the hypotheses testing (Studies 1–3)
| Hypotheses | Analysis | Dependent variable | F-statistics, mean differences, and coefficients. | Remark |
|---|---|---|---|---|
| H1 | Main effects of DRR decision (Study 1) | WTP | [F(1, 127) = 28.03, p < 0.01] | Supported |
| DRR (Madoption = 3.90, SD = 1.62) vs (Mnon_adoption = 2.48, SD = 1.42) | ||||
| Advocacy intentions | [F(1, 127) = 38.28, p < 0.01] | Supported | ||
| DRR (Madoption = 4.52, SD = 1.65) vs (Mnon_adoption = 2.67, SD = 1.72) | ||||
| H2 | Moderation by power distance belief (Study 1) | WTP | (b = −0.61; SE = 0.18, p = 0.00) | Supported |
| Consumers low in PDB: b = 2.40, SE 0.36; p < 0.01 Consumers high in PDB: b = 0.68, SE = 0.36; p = 0.06 | ||||
| Advocacy intentions | (b = −0.91; SE = 0.19, p < 0.01) | Supported | ||
| Consumers low in PDB: b = 3.19, SE 0.39; p < 0.01 Consumers high in PDB: b = 0.62, SE = 0.38; p = 0.10 | ||||
| Moderated mediation | ||||
| H3 | Moderated mediation through perceived altruism (Study 2) | WTP | (B = −0.10, SE = 0.05, 95% CI = [−0.20, −0.02]) | Supported |
| Consumers low in PDB: (b = 0.89, CI [0.41, 1.38]) Consumers high in PDB: (b = 0.69, CI [0.30, 1.10]) | ||||
| Advocacy intentions | (B = −0.10, SE = 0.05, 95% CI = [−0.19, −0.01]) | Supported | ||
| Consumers low in PDB: (b = 0.84, CI [0.34, 1.35]) Consumers high in PDB: (b = 0.65, CI [0.24, 1.08]) | ||||
| H4 | Boundary condition of religiosity (Study 3) | WTP | Three-way interactions (b = 0.18; SE = 0.08, p < 0.05) | Supported |
| At low levels of religiosity (−1 SD) Consumer low in PDB: b = 2.37, SE = 0.33, p < 0.01 Consumer high in PDB: b = 0.51, SE = 0.41, p > 0.05 | ||||
| At high levels of religiosity (+1 SD) Consumer low in PDB: b = 1.78, SE = 0.31, p < 0.01 Consumer high in PDB: b = 1.56, SE = 0.33, p < 0.01 | ||||
| Advocacy intentions | Three-way interactions (b = 0.30; SE = 0.10, p < 0.01) | Supported | ||
| At low levels of religiosity (−1 SD) Consumer low in PDB: b = 3.71, SE = 0.40, p < 0.01 Consumer high in PDB: b = 0.29, SE = 0.50, p > 0.05 | ||||
| At high levels of religiosity (+1 SD) Consumer low in PDB: b = 2.84, SE = 0.37, p < 0.01 Consumer high in PDB: b = 2.14, SE = 0.39, p < 0.01 |
| Hypotheses | Analysis | Dependent variable | Remark | |
|---|---|---|---|---|
| Main effects of DRR decision (Study 1) | WTP | [ | Supported | |
| DRR ( | ||||
| Advocacy intentions | [ | Supported | ||
| DRR ( | ||||
| Moderation by power distance belief (Study 1) | WTP | ( | Supported | |
| Consumers low in PDB: | ||||
| Advocacy intentions | ( | Supported | ||
| Consumers low in PDB: | ||||
| Moderated mediation through perceived altruism (Study 2) | WTP | ( | Supported | |
| Consumers low in PDB: ( | ||||
| Advocacy intentions | ( | Supported | ||
| Consumers low in PDB: ( | ||||
| Boundary condition of religiosity (Study 3) | WTP | Supported | ||
| Advocacy intentions | Supported | |||
Source(s): Authors’ own work
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