Summary of the hypotheses testing for the supplementary study (Study 2B)
| Hypotheses | Analysis | Dependent variable | F-statistics, mean differences, and coefficients | Remark |
|---|---|---|---|---|
| H1 | Main effects of DRR decision | WTP | [F(1, 226) = 92.28, p < 0.001] | Supported |
| DRR (Madoption = 4.35, SD = 1.49) vs (Mnon_adoption = 2.53, SD = 1.36) | ||||
| Advocacy intentions | [F(1, 226) = 111.78, p < 0.001] | Supported | ||
| DRR (Madoption = 4.63, SD = 1.59) vs (Mnon_adoption = 2.46, SD = 1.50) | ||||
| H2 | Moderation by power distance belief) | WTP | [F(1, 226) = 4.33, p < 0.04] | |
| Consumers low in PDB:(Madoption = 4.37, SD = 1.45 vs Mnon-adoption = 2.15, SD = 1.08, b = 2.21, SE = 0.27, p < 0.01) | ||||
| Consumers high in PDB:(Madoption = 4.34, SD = 1.54 vs Mnon-adoption = 2.91, SD = 1.51, b = 1.43, SE = 0.26, p < 0.01) | ||||
| Advocacy intentions | [F(1, 226) = 7.96, p < 0.001] | |||
| Consumers low in PDB:(Madoption = 4.84, SD = 1.37 vs Mnon-adoption = 2.10, SD = 1.25, b = 2.74, SE = 0.29, p < 0.01) | ||||
| Consumers low in PDB: (Madoption = 4.42, SD = 1.77 vs. Mnon-adoption = 2.82, SD = 1.65, b = 1.60, SE = 0.29, p < 0.01) | ||||
| Moderated mediation | ||||
| H3 | Moderated mediation through perceived altruism | WTP | (I = −0.55, SE = 0.24, 95% CI = [−1.06, −0.11]) | Supported |
| Consumers low in PDB: (b = 2.26, CI [1.72, 2.92]). Consumers high in PDB: (b = 1.71, CI [1.30, 2.20]) | ||||
| Advocacy intentions | (I = −0.69, SE = 0.28, 95% CI = [−1.24, −0.15]) | Supported | ||
| Consumers low in PDB: (b = 2.81, CI [2.24, 3.39]). Consumers high in PDB: (b = 2.12, CI [1.64, 2.64]) |
| Hypotheses | Analysis | Dependent variable | Remark | |
|---|---|---|---|---|
| Main effects of DRR decision | WTP | [ | Supported | |
| DRR ( | ||||
| Advocacy intentions | [ | Supported | ||
| DRR ( | ||||
| Moderation by power distance belief) | WTP | [ | ||
| Consumers low in PDB:( | ||||
| Consumers high in PDB:( | ||||
| Advocacy intentions | [ | |||
| Consumers low in PDB:( | ||||
| Consumers low in PDB: ( | ||||
| Moderated mediation through perceived altruism | WTP | ( | Supported | |
| Consumers low in PDB: ( | ||||
| Advocacy intentions | ( | Supported | ||
| Consumers low in PDB: ( |
Source(s): Authors’ own work
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.